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Review
"Clarity of design is matched by the words." (CPO Agenda, December 2006)
“In summary, a very good and thought–provoking read.” (Supply Management, March 2007)
"An excellent book providing a ′toolkit′ of useful models substantiated with real world experience that will support any organisation" (General Manager, Partnering and SI Strategic Development, BT Global Services, Sep 2006)
Review
"Clarity of design is matched by the words." (CPO Agenda, December 2006)
“In summary, a very good and thought–provoking read.” (Supply Management, March 2007)
Inside This Book
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First Sentence
The book starts with a basic introduction to the world of value, advantage and alliances, and then moves up a pace to consider leading edge activity that affects alliance and business success. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
The book starts with a basic introduction to the world of value, advantage and alliances, and then moves up a pace to consider leading edge activity that affects alliance and business success. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
During my research on David & Goliath type alliances between large GSIs and high-technology start-ups in the UK I found Alliance Brand by Alan Darby a welcome relief from the plethora of academic research from the US.
Describing the essential components of building and managing an alliance, and complete with discussions about best practice in the UK, Alliance Brand filled an obvious gap in the published literature on the subject.
Well structured, easy to read and full of content, the book in the main draws on the author's own extensive experience of business alliances in the UK. Highlighting the critical points in an alliance's life cycle, the book makes suggestions on how to get the necessary focus, attention, and sponsorship from the organisation and senior management team.
The book also includes useful ideas on the use of software tools to manage the relationship.
I would recommend the book to managers who are considering, or planning, to grow a business by way of an alliances strategy, or who are already committed to making an existing alliance a success.
Describing the essential components of building and managing an alliance, and complete with discussions about best practice in the UK, Alliance Brand filled an obvious gap in the published literature on the subject.
Well structured, easy to read and full of content, the book in the main draws on the author's own extensive experience of business alliances in the UK. Highlighting the critical points in an alliance's life cycle, the book makes suggestions on how to get the necessary focus, attention, and sponsorship from the organisation and senior management team.
The book also includes useful ideas on the use of software tools to manage the relationship.
I would recommend the book to managers who are considering, or planning, to grow a business by way of an alliances strategy, or who are already committed to making an existing alliance a success.
1 of 1 people found the following review helpful
Format:Hardcover
A great book. Full of practical exercises, models and tips on how to build a really successful business by partnering and building alliances. We are in the process of applying Mark's models to our own business and we have already found loads of things that we need to do, and thanks to Mark we are doing them. A great book to guide your business through these challenging times.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
Enlightining source for alliance management
16 May 2008
Format:Hardcover
I am currently writing my PhD dissertation on alliance management and success. For the literature review part of my project, I have read many sources related to inter-organizational issues. I have found many of them relevant to my dissertation. However, since it is very challenging to find a source which relates academic studies to business practice, I have had hard time to justify my points. Mark Darby's "Alliance Brand" is such a source that you can find many recent alliance practice examples; besides, the book provides many well-established and well-recognized academic publications. I was very fascinated when I found well-cited academic journal papers in the "Alliance Brand." I made more sense of the current alliance practice in today's chaotic business world. Writing a PhD dissertation in business is very challenging, because, as my research philosophy, you have to show that there is something "outside" regarding your hypotheses. You need rigid empirical results for your proposed hypotheses. "Alliance Brand" has assisted me in this process. I was very joyful when I saw my thoughts in this book. I highly recommend this book to all researchers interested in alliance management and practice. It is a great guidance to researchers and, it is very well-written and structured.
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