Book Description
Allen Carr was a successful businessman and entrepeneur in the early 1980's. One of life's achievers, he found that the only thing he repeatedly failed at was giving up smoking. Then the inescapable logic of Easyway took root in his brain and his life took a dramatic turn.
Convinced that his method could help others as effectively as it helped him, Allen turned Easyway into a universal program for helping smokers quit their addiction. Now, over twenty years later, Easyway is recognised around the world as the brand leader in stopping smoking therapies.
Allen soon realised that his method could be applied many other kinds of addictions, difficulties and fears. The simple nature of the method - that with the correct frame of mind any behaviour can be changed - made him realise how his method could be applied to wieght lose and Easywiegh was born.
From the Back Cover
Allen Carr's weight-loss method is unique. All others involve an element of restriction, leading to feelings of deprivation - which is why so many attempts to lose weight end in failure. With 'No More Diets' you will enjoy your food far more right from the start. Once learned, the principles can never be unlearned, ensuring that the benefits in health and well-being you experience will be permanent.
No More Diets is not just for people who want to lose weight but for anyone who wants to relish their food and live a longer, healthier, happier life.
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