Whatever you do, do not purchase this as part of a present - it is a nightmare.
Bought this along with a Kindle as a present for a 70th birthday. Received an email a few days later stating 'you should, by now, have received your policy'. I hadn't. I called up. I was told it would be resent. Received another email saying 'you should, by now, have received your policy.' I still hadn't. I called again. They apologised and said there'd been an error and the policy would be sent after the Kindle was despatched. It wasn't (despite another, identical email). I called again. I was told it would be resent. Guess what? Email but no policy. I called again. The call took over half an hour. The upshot is that the policy cannot be sent until the Kindle is registered. The policy is in my name. The Kindle will be registered in someone else's name as it is a present. At this point it can be transferred, but only if the Kindle owner and policy holder call together. This is somewhat problematic as we live 250 miles apart. Suggested solution was that we call during the birthday meal when the present will be handed over. Unsurprisingly, this won't be convenient and doesn't seem at all appropriate. As yet unresolved, despite the fact that I paid for the policy a month ago and the 3 years is ticking down. Meanwhile I keep being sent automated emails confirming that I should, by now, have received my policy.
This company is an arm of Amazon. I have previously bought Kindles as a present twice. Both times I also purchased Square Trade warranties. All worked well but Square Trade seem to have been ousted in favour of these in-house jokers. This whole process has been amateur in the extreme. Immensely frustrating. Be warned.