Product Description
All Employees are Marketers: Real-life, Proven, Employee-driven Strategies to Get More Customers... Get More Referrals... Get More Revenues... and Get More Profits!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.6 out of 5 stars
8 reviews
4 of 4 people found the following review helpful
3.0 out of 5 stars
UK based marketing book
13 May 2011
By meik1
- Published on Amazon.com
Format:Kindle Edition
The two main concept this short book discusses are: all employees are marketers (everyone should be enthusiastic abut what you are selling from your IT people to the bookeepers) and investing/getting customers who buy again and recomend products to others. The author references some other marketing techniques, examples, and gurus. An okay, short read.
1 of 1 people found the following review helpful
3.0 out of 5 stars
No great revelations here
24 Oct 2011
By J. Frieze
- Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
This is a long-winded approach to the marketing training presentation that I have been shown at every single job I have ever held. If you have been forced to sit through some PowerPoint presentation about how all employees are responsible for your company's image, then you can skip this all together. The author goes so far as to tell the reader that even a company's janitorial staff can make or break an opportunity. What a bunch of malarkey! The only time I have ever even seen the cleaning staff at my office is if I have to work late. This would only be a salient point if one owned/operated a janitorial service business where one's employees DO have an impact on the business. In summation: pass!
5.0 out of 5 stars
My first marketing book.
10 Jan 2013
By Daniel O'Mahony
- Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
I really enjoyed reading this small but riveting account on why all those involved in a company are the actual marketers of that company.
Would recommend to both students and professionals alike.
Would recommend to both students and professionals alike.
›
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3.6 out of 5 stars
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Popular Highlights
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Every employee in your organisation must see that ALL their actions and decisions have a marketing impact.
Highlighted by 21 Kindle users
This requires all your employees and managers to understand that their job is to retain happy customers, and keep them coming back to buy from you time and time again.
Highlighted by 18 Kindle users
The vast majority of your customers who are unhappy with your service or product will not actually complain to you directly. Research suggests that it is perhaps as few as 5% to 10% who actually complain.
Highlighted by 18 Kindle users
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