- Paperback: 192 pages
- Publisher: Taschen GmbH; illustrated edition edition (27 Jun 2003)
- Language English
- ISBN-10: 3822823996
- ISBN-13: 978-3822823996
- Product Dimensions: 19.9 x 16.2 x 1.3 cm
- Amazon Bestsellers Rank: 665,042 in Books (See Top 100 in Books)
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Product Description
Product Description
THE BEST ADS FROM THE DECADE THAT FIRST SAW AMERICA EMERGE AS A SUPERPOWER. IT'S HARD TO BELIEVE THAT THE COMPANY WHO MADE YOUR ULTRA-COMPACT MOBILE PHONE WAS ONCE ADVERTISING PORTABLE RADIOS WITH MOTOROLA: MORE RADIO PLEASURE FOR LESS MONEY, OR THAT ONCE UPON A TIME, ELECTROLUX DIDN'T HAVE ANY QUALMS ABOUT USING MANDY, THE PORTLY BLACK MAID, TO PROMOTE THEIR NEW SILENT REFRIGERATORS: "LOR-DY, IT SURE IS QUIET!" AMONG THESE SURPRISING AND CONTROVERSIAL 40s ADS, YOU'LL ALSO FIND SOME FAMILIAR PRODUCTS THAT, AMAZINGLY, HAVEN'T CHANGED AT ALL OVER THE YEARS, SUCH AS JUICY DOLE PINEAPPLES AND WHOLESOME CAMPBELL'S SOUP. YUMM.
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6 reviews
10 of 11 people found the following review helpful
Capitalism at work...forties style.
15 Jan 2002
Format:Paperback
Another massive collection of colorful magazine advertisements from Taschen. This is the same format as the first book in this series,'All-American Ads 50s', hundresd and hundreds of whole page consumer magazine ads (there are a few pages with two or four) beautifull printed.
As this edition covers the war years, 111 pages carry ads by American companies explaining how they are doing their bit for victory. On page 618 there is a 1941 Greyhound bus ad that features a map of the US showing all the main military camps and the copy tells how Greyhound runs a bus past most of them. In the chapter on 'Industry' I found sixteen 1945 ads from a metal producing company called Bohn, they show futuristic designs for various forms of transport and a wonderful streamline combine harvester.
Most of the ads in the book use illustration rather than photography, so much easier to stretch reality.
This is an ideal gift book for anyone who lived through the forties and if you are just curious about middle-class life back then these thousand ads will give you plenty to think about. A book bargain at the price.
3 of 3 people found the following review helpful
Coffee table books worth collecting
1 Mar 2006
Format:Paperback
This is one of a series of amazing books published by Taschen.
I have been purchasing them through Amazon (as some are difficult to locate through stores). The series so far covers the 1910s through to the 1980s, a volume per decade. Over 500 pages of quality reproductions of ads from consumer goods to movies of those decades. You could spend hours looking through these books - and still find something you missed last time around. Congratulations to the editor/s.
I have been purchasing them through Amazon (as some are difficult to locate through stores). The series so far covers the 1910s through to the 1980s, a volume per decade. Over 500 pages of quality reproductions of ads from consumer goods to movies of those decades. You could spend hours looking through these books - and still find something you missed last time around. Congratulations to the editor/s.
2 of 2 people found the following review helpful
Don't Be Fooled! Icons Edition is NOT the Big Enchilada!!
7 May 2010
Format:Paperback|Amazon Verified Purchase
Not too long ago, I was lucky enough to find the phone-book sized "All-American Ads of the '70's" on a sale table: large format, about 750 pages, and 8 pounds, of delightful and fascinating period ads, all well-reproduced on high-quality paper. Other than having the mass of a small bowling ball, it is a terrific book. So when I saw the book advertised on this page for the 40's, I clicked away. But--beware--the Icon's series is NOTHING like the standard version of All American ads. First--the size is rather puny (5x7), and there are less than 200 pages of ads--and it costs nearly as much as the big one. I am very disappointed to have spent over $20 on this book--but I would NOT be disappointed to spend $30 or $35 on the big version, that is how dramatic the difference is. The reviews on this product page talk about the 700 pages--well, that is the regular version they are talking about (the one with the train on the cover), not this one (with the folks in bathing suits). So if you want the petite version, go ahead, but if you really want the Cadillac, and really want to indulge in a visual treasure, make sure to buy the other version, NOT the Icons. This same distinction is true for other decades covered in the series, too.
Also--this business of it being the "Spanish Edition" is a complete falsehood. As with the larger format version, what little text there is gets repeated in FIVE languages, one of which is Spanish, the others being English, French, German, and Japanese. But the beauty of the full-size book (and to some extent its little brother), is the focus on the ads, and letting them speak for themselves as they were meant to do.
Also--this business of it being the "Spanish Edition" is a complete falsehood. As with the larger format version, what little text there is gets repeated in FIVE languages, one of which is Spanish, the others being English, French, German, and Japanese. But the beauty of the full-size book (and to some extent its little brother), is the focus on the ads, and letting them speak for themselves as they were meant to do.
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