- Paperback: 576 pages
- Publisher: Taschen GmbH (6 Nov 2004)
- Language German
- ISBN-10: 3822825115
- ISBN-13: 978-3822825112
- Product Dimensions: 30 x 20.5 x 3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 834,281 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
The rip-roaring twenties Prohibition made liquor illegal but all the more fun to drink. Speak easies, luxury cars, women's liberation, and a booming economy kept the country's mood on the up-and-up. Women sheared off their locks and taped their chests, sporting pageboys and flapper dresses and doing the Charleston until their legs gave out. Gangsters flourished in the big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gas before the nation's descent into the Great Depression. Check out the decade's best advertisements in the newest addition to our All-American Ads series.
About the Author
Jim Helmann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history, and serves as a consultant to the entertainment industry.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Shifting the goods with art,
By
This review is from: All American Ads of the 20s (Midi) (Paperback)
This is the final title in Taschen's beautiful six-volume All-American ads series. Despite the contents being at least seventy years old there is plenty to enjoy in the six hundred plus pages. Unlike the other volumes the most noticeable thing is the lack of colour photos, illustrations provided the imagery and this is why I found the book so interesting, the range of styles is amazing. The ninety-four car ad pages show the product in precise (though exaggerated) detail, the hundred pages of Fashion and Beauty ads range from hard, flat graphics to pure whimsy and the Food and Beverage pages, where most of the ads have a package somewhere which had to be painted. No color photo pack-shots here. I did find two colour photos, least I assume they are, for Buick (page 132) and Agfa (page 314) and imagine they must have been some of the very earliest examples of commercial color photography. Predictably most of the ads are rather staid in their design, small headlines, plenty of copy and a picture but this throws up several eye-catching ads, Marmon cars, Celotex building products, Hart Schaffner and Marx clothing or the very graphic designs for the National Association of Book Publishers. If you like to read copy you'll be pleased to see the famous 1923 Jordan cars ad 'Somewhere West of Laramie' which ran in the June 23 Saturday Evening Post and at the time made quite an impact on the public. The book is beautifully printed and illustrators, in particular, will really enjoy the range of styles in these ads. Other buyers will want this last edition to complete the set. The six books (weighing in at thirty-two pounds with 4758 pages) probably have well over five thousand ads and show a fascinating history of American consumer culture.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (5 customer reviews) 8 of 8 people found the following review helpful:
5.0 out of 5 stars
I just couldn't resist this one...,
By Baby Strange - Published on Amazon.com
This review is from: All American Ads of the 20s (Midi) (Paperback)
I finally caved in and bought this volume in the _All-American Ads_ series, and now I'm going to have to buy the others. I'm doomed.
I'm in love with this book, and there's a lot to love about it. The production values are outstanding--the colors are brilliant, the images as crisp as they can be, and the selection of ads is wonderfully varied. It's a visual treat--Taschen has done it again. If I do have one complaint, it is that the emphasis is on full-page, full-color ads. While I am a painter and find this book a visual delight (the colors! Oh, joy!), I'm also a geeky cultural historian. I've looked at a lot of magazines from the period--enough to know that some of the most telling ads about the anxieties, attitudes and preoccupations of the time aren't the largest, most sophisticated, or visually striking ones. But since this book has been produced primarily as a showcase for graphic design of the period, and not by hopeless history nerds, I have no trouble giving it five stars. 5 of 6 people found the following review helpful:
5.0 out of 5 stars
Shifting the goods with art.,
By Robin Benson - Published on Amazon.com
This review is from: All American Ads of the 20s (Midi) (Paperback)
This is the final title in Taschen's beautiful six-volume All-American ads series. Despite the contents being at least seventy years old there is plenty to enjoy in the six hundred plus pages. Unlike the other volumes the most noticeable thing is the lack of color photos, illustrations provided the imagery and this is why I found the book so interesting, the range of styles is amazing. The ninety-four car ad pages show the product in precise (though exaggerated) detail, the hundred pages of Fashion and Beauty ads range from hard, flat graphics to pure whimsy and the Food and Beverage pages, where most of the ads have a package somewhere which had to be painted. No color photo pack-shots here. I did find two color photos, least I assume they are, for Buick (page 132) and Agfa (page 314) and imagine they must have been some of the very earliest examples of commercial color photography. Predictably most of the ads are rather staid in their design, small headlines, plenty of copy and a picture but this throws up several eye-catching ads, Marmon cars, Celotex building products, Hart Schaffner and Marx clothing or the very graphic designs for the National Association of Book Publishers. If you like to read copy you'll be pleased to see the famous 1923 Jordan cars ad 'Somewhere West of Laramie' which ran in the June 23 Saturday Evening Post and at the time made quite an impact on the public. The book is beautifully printed and illustrators, in particular, will really enjoy the range of styles in these ads. Other buyers will want this last edition to complete the set. The six books (weighing in at thirty-two pounds with 4758 pages) probably have well over five thousand ads and show a fascinating history of American consumer culture. 1 of 1 people found the following review helpful:
5.0 out of 5 stars
Best of series, typographically speaking...,
By Not Mozart - Published on Amazon.com
This review is from: All American Ads of the 20s (Midi) (Paperback)
Lots of hand drawn type. The pictures are happier and more whimsical than the 30's or 40's.
If you're into copying type, don't bother with the 60's -- the type is really boring. The 20's has one has everything from campy to elegant type... I'm looking forward to the release of the 00's-10's (turn of the century). |
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