- Paperback: 512 pages
- Publisher: Taschen GmbH (30 Sep 2005)
- Language French
- ISBN-10: 3822825123
- ISBN-13: 978-3822825129
- Product Dimensions: 25.1 x 20.3 x 4.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 761,701 in Books (See Top 100 in Books)
 Trade In this Item for up to £13.90
Trade in All-American Ads 1900-1919 (Midi) for an Amazon.co.uk gift card of up to £13.90, which you can then spend on millions of items across the site. Plus, get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Product details |
More About the Author
Product Description
Synopsis
Provides a pictorial tour of advertisements from the early twentieth century, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.
About the Author
Steven Heller is the art director of The New York Times Book Review and co-chair of MFA Design at the School of Visual Arts. He has edited or authored over eighty books on design and popular culture including Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century and Design Literacy Revised. Jim Helmann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is Executive Editor for TASCHEN America and the author of numerous books on architecture, popular culture, and Hollywood history.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
This is great value: a huge book (in a nice paperback with rounded edges) full of high-quality colour images.
It may surprise ou just how modern many of the ads seem. The early part of the twentieth century seems so long ago that you'd expect the advertisements to be archaic in the extreme, but they're not. Often, only the dress of the people in them gives the game away. Well, and the products too I suppose.
Obviously there aren't any colour photographs, so what you see is a wealth of incredible original art works, some of them quite stunning.
There's no narrative to speak of in these books, just an introduction and a bit of text between each section (it's split into automotive, household, etc.).
Only problem is, that once you have one, you'll want the whole series!
2 of 2 people found the following review helpful
Format:Paperback
The ninth and final volume in this fascinating series of American advertising. If like me you have collected the set your bookcase is supporting just over six thousand pages, which contain at least fifteen thousand ads, all beautifully printed on quality paper.
This last book, though is just on the fringes of my interest but it does have some lovely ad artwork. I was expecting to be overwhelmed by heavy Victorian style illustrations but there is some very refreshing work with a delicate touch, mostly for products like clothing, perfume or soap aimed at the female consumer. As with the other volumes the chapter on auto ads has the most ambitiously produced material, either as art or copy, page 162 has a 1914 Packard ad with the car outside a cathedral and just one line of text, 'Ask the man who owns one'. Adventurous stuff for the times considering that most ads were very text heavy.
Unlike later decades consumer goods are scarcely visible though I was surprised to see on page 257 a 1919 Western Electric ad for their Dish-Washing Machine. Mostly the 'must have' items seem to be sewing machines, telephones, stoves or phonographs. This last product had a 1913 Columbia ad promoting their 78s as Double Disc Records. Music on both sides. Two records for a single price. Considering that photography had been around since the mid-1800s only two or three ads in the book use photos, the 1908 King Air Rifle has a clear photo of three kids dreaming about getting their own rifles and free targets, too.
This thick book will interest social historians and also illustrators, there are some wonderful examples of graphic styling that really don't seem too dated even though many are just over a hundred years old. I think Taschen should be congratulated for publishing nearly ten decades of American ad creativity.
This last book, though is just on the fringes of my interest but it does have some lovely ad artwork. I was expecting to be overwhelmed by heavy Victorian style illustrations but there is some very refreshing work with a delicate touch, mostly for products like clothing, perfume or soap aimed at the female consumer. As with the other volumes the chapter on auto ads has the most ambitiously produced material, either as art or copy, page 162 has a 1914 Packard ad with the car outside a cathedral and just one line of text, 'Ask the man who owns one'. Adventurous stuff for the times considering that most ads were very text heavy.
Unlike later decades consumer goods are scarcely visible though I was surprised to see on page 257 a 1919 Western Electric ad for their Dish-Washing Machine. Mostly the 'must have' items seem to be sewing machines, telephones, stoves or phonographs. This last product had a 1913 Columbia ad promoting their 78s as Double Disc Records. Music on both sides. Two records for a single price. Considering that photography had been around since the mid-1800s only two or three ads in the book use photos, the 1908 King Air Rifle has a clear photo of three kids dreaming about getting their own rifles and free targets, too.
This thick book will interest social historians and also illustrators, there are some wonderful examples of graphic styling that really don't seem too dated even though many are just over a hundred years old. I think Taschen should be congratulated for publishing nearly ten decades of American ad creativity.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
8 of 8 people found the following review helpful
Very soft sell
7 Dec 2005
Format:Paperback
The ninth and final volume in this fascinating series of American advertising. If like me you have collected the set your bookcase is supporting just over six thousand pages, which contain at least fifteen thousand ads, all beautifully printed on quality paper.
This last book, though is just on the fringes of my interest but it does have some lovely ad artwork. I was expecting to be overwhelmed by heavy Victorian style illustrations but there is some very refreshing work with a delicate touch, mostly for products like clothing, perfume or soap aimed at the female consumer. As with the other volumes the chapter on auto ads has the most ambitiously produced material, either as art or copy, page 162 has a 1914 Packard ad with the car outside a cathedral and just one line of text, 'Ask the man who owns one'. Adventurous stuff for the times considering that most ads were very text heavy.
Unlike later decades consumer goods are scarcely visible though I was surprised to see on page 257 a 1919 Western Electric ad for their Dish-Washing Machine. Mostly the 'must have' items seem to be sewing machines, telephones, stoves or phonographs. This last product had a 1913 Columbia ad promoting their 78s as Double Disc Records. Music on both sides. Two records for a single price. Considering that photography had been around since the mid-1800s only two or three ads in the book use photos, the 1908 King Air Rifle has a clear photo of three kids dreaming about getting their own rifles and free targets, too.
This thick book will interest social historians and also illustrators, there are some wonderful examples of graphic styling that really don't seem too dated even though many are just over a hundred years old. I think Taschen should be congratulated for publishing nearly ten decades of American ad creativity.
This last book, though is just on the fringes of my interest but it does have some lovely ad artwork. I was expecting to be overwhelmed by heavy Victorian style illustrations but there is some very refreshing work with a delicate touch, mostly for products like clothing, perfume or soap aimed at the female consumer. As with the other volumes the chapter on auto ads has the most ambitiously produced material, either as art or copy, page 162 has a 1914 Packard ad with the car outside a cathedral and just one line of text, 'Ask the man who owns one'. Adventurous stuff for the times considering that most ads were very text heavy.
Unlike later decades consumer goods are scarcely visible though I was surprised to see on page 257 a 1919 Western Electric ad for their Dish-Washing Machine. Mostly the 'must have' items seem to be sewing machines, telephones, stoves or phonographs. This last product had a 1913 Columbia ad promoting their 78s as Double Disc Records. Music on both sides. Two records for a single price. Considering that photography had been around since the mid-1800s only two or three ads in the book use photos, the 1908 King Air Rifle has a clear photo of three kids dreaming about getting their own rifles and free targets, too.
This thick book will interest social historians and also illustrators, there are some wonderful examples of graphic styling that really don't seem too dated even though many are just over a hundred years old. I think Taschen should be congratulated for publishing nearly ten decades of American ad creativity.
3 of 3 people found the following review helpful
It all "ads" Up
29 Jan 2007
Format:Paperback|Amazon Verified Purchase
This installment of All-American Ads covers the dawn of the 20th century and the beginning of sophisticated selling. The book follows the same format used in previous volumes covering magazine advertising in each decade of the last century.
The book documents the rise of branded national advertising. While some of the ideas are dated-- there are a number of current campaign and tag lines that had their genisus in this time period.
National magazine and newspaper advertising would grow into a tremendously potent medium in the '20's and '30's (both covered well by other books in this series) but, if like me, you are fascinated by what our ancestors bought and how it was sold to them-- this book is a good place to see what got them into stores.
The book documents the rise of branded national advertising. While some of the ideas are dated-- there are a number of current campaign and tag lines that had their genisus in this time period.
National magazine and newspaper advertising would grow into a tremendously potent medium in the '20's and '30's (both covered well by other books in this series) but, if like me, you are fascinated by what our ancestors bought and how it was sold to them-- this book is a good place to see what got them into stores.
Loved It
2 Jan 2011
Format:Paperback|Amazon Verified Purchase
Having bought previous titles in this Taschen series, I was delighted to find that this particular volume is equally as spectacular. In fact, it's my favourite so far. I love viewing the past through the lens of popular advertising. Much is revealed of the hopes, wishes and concerns of the day. The graphics style of the ads is elegant, sometimes exotic and very colourful. Worth adding to your collection.
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
- Books > Art, Architecture & Photography > Graphic Arts > Advertising
- Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > History > Cultural History
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
