- Paperback: 368 pages
- Publisher: McGraw-Hill Higher Education; 2 edition (1 Jan 1991)
- Language English
- ISBN-10: 0077072308
- ISBN-13: 978-0077072308
- Product Dimensions: 23.2 x 15.4 x 2.9 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 775,853 in Books (See Top 100 in Books)
- See Complete Table of Contents
| ||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
All About Public Relations Second Edition by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline.
Book Description
This text is a revised edition of the successful text published in 1984. The material will be updated to cover 1992 issues, as well as areas such as electronic media developments. All About Public Relations Second Edition by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline.
Inside This Book
(Learn More)
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
If you need to know how to plan and run communications programmes that really work, this is the one book you should read. Keep it constantly by your desk. Dip in to the relevant chapter every time you have a project or a problem. The checklists are brilliant and prevent you making any mistakes. This is written by someone who knows and has advised General Motors, General Electric, the European Union, ICI, Phillips, Rolls-Royce and countless other top companies.
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
