All About Business

The list author says:
	"Brands can be a powerful business tool – they can affect every aspect of business, from HR to NPD. This excellent book has some very fresh and hard-headed thinking."

The list author says:
	"Forthright and insightful, and comprehensive too – definitely work reading"

The list author says:
	"Balancing the demands of day-to-day business with the need to “create the future” is a real challenge – this book just about manages to be both inspirational and practical, and it uses language that s"

The list author says:
	"All of Handy’s books are very readable and thought-provoking – this one is a very lucid look at the motivations behind the world of business"

The list author says:
	"Good up-to-date book on change management – not really anything new here but lots of good stories and if you have to read a book on this subject, this is the one"

The list author says:
	"If you haven’t read it yet then you must – written around a really simple but powerful question: what’s the difference between good companies and great ones?"

The list author says:
	"A great primer for a broad range of management concepts – everything you’d expect from the FT, if a little dry"