Amazon.co.uk: All About Brands

1. The Business of Brands by Jon Miller

The list author says:
	"Finally - a hard headed business book about brands, setting out the ways brands can create value"

�16.99 Used & New from: �3.37

(3 customer reviews)

2. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) by Adam Morgan

The list author says:
	"The most quoted brand book of recent years, Morgan looks at how smaller brands can challenge the dominance of the mega-brands"

Used & New from: �0.68

(9 customer reviews)

3. Managing Brand Equity: Capitalizing on the Value of a Brand Name by Aaker

The list author says:
	"Slightly dry, but classic must-know-about text on brands"

�27.50 Used & New from: �1.72

(2 customer reviews)

4. Brand New Brand Thinking: Brought to Life by 11 Experts Who Do: Brought to Light by 11 Experts Who Do by Account Planning Group

The list author says:
	"A collection of "think pieces" from a number of branding types - a bit pseudo-intellectual in places but thought-provoking in others"

�19.80 Used & New from: �3.00

(1 customer review)

5. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

The list author says:
	"Learning from other people's mistakes makes good reading, even though this book is a bit glib in places. It's a useful book to have on the shelf."

Used & New from: �0.01

(11 customer reviews)

6. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The list author says:
	"Not really a brand book at all - but anyone serious about understanding brands and consumers should be familiar with these ideas"