Alfie Potts™ is a twelve year old schoolboy who, with the help and guidance of his father, becomes an entrepreneur. Over the course of the stories Alfie gets to learn some 'life lessons' that don't get taught in school. In 'Alfie and the Seminar' Alfie sees something he really wants, but is disappointed to find he doesn't have enough money to buy it. His Dad then teaches him about value to the marketplace, and he takes Alfie to see what he means first hand. His eyes well and truly opened, Alfie gets way out of his comfort zone and plans his first seminar, and the value he provides means he soon gets what he wants and more besides!