This is the story of "love 'em and leave 'em" Alfie, an old school womaniser whose whole philosophy on life is that women love a scoundrel. Alfie, played by Jude Law, knows exactly how to manipulate women, all relationships have to adhere to his rules, and he will think nothing of bailing out without even a goodbye as soon as a more tempting lady comes along. He has a kind of semi-permanent girlfriend but she acts as nothing more a port in a storm he returns to when he wants to hang up his flirting boots for the night. She also has a child that Alfie is genuinely fond of, but this still doesn't stop him from misbehaving with the ladies.
Playing the field seems like his whole reason for existing until he embarks on one shenanigan too many, damaging his friendship with a very close friend. Things then start going wrong for him, including getting a taste of his own medicine from a feisty older lady, and suddenly his cosy world isn't quite as cosy anymore and he starts having serious doubts about his attitude towards people.
The film is very stylishly shot in New York, with the women that Jude Law encounters being equally stylish. Although the film's setting is modern day, it has a slight 1960s feel to it which makes Alfie's world seem even more set apart from the 'real' world that everyone else inhabits.
Jude Law puts in a convincingly cheeky performance, wittily narrating his way through the film and effectively inviting us to come along for the ride and cheer him on as he drifts from one female conquest to another. When things start to go astray for Alfie, he then enters a long period of soul searching and the film starts to lose it's direction a bit and becomes almost like a self-contained soap opera as Alfie tries to redeem himself. In fact the film's mood changes quite considerably in the second half, losing a lot of it's fun factor and becoming very melancholy and a little depressing. It's a pity this introspection couldn't have been complemented with the fun elements that made Jude Law's character so entertaining in the first half of the film.
Nonetheless Jude Law is on top form and the film has a good mixture of laughs and good drama that will keep you fully engaged as you wonder what is to become of this likeable rogue.