I stumbled upon this (and came back a second time) at a theatre in suburban Maryland. We were the only couple in the theatre both times. I guess, like most foreign films, it hadn't been reviewed in the local papers and, because it was a foreign film, it wasn't getting any walk-in business.
What a shame!!! This film is so much fun on several levels. Great music, great acting, pretty-good-to-excellent special effects, and some insight into the effects of western pop-culture on Indian pop.
I would go back to see it a third time!