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**********BECAUSE OF CHANGES AT AMAZON, READERS OF THIS BOOK SHOULD BE SURE TO VISIT THE AUTHOR'S WEB SITE FOR UPDATES**********
There has never been a self publishing manual like this.
"Aiming at Amazon" is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a book sell well online, with tips never before offered. And it doesn't stop there -- it gives you a way to publish your book with print on demand that can double your profit per copy.
Avoid publishing plans that handicap you almost before you begin. Let "Aiming at Amazon" introduce you to the NEW business of self publishing.
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Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1998. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books -- not from consulting, speaking, freelance writing, or selling publishing services. In a parallel life, Aaron is an award-winning children's author with numerous books from publishers large and small.
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"Aaron Shepard has been more successful selling through Amazon than any other self publisher I know. If you want to self publish and get the most from it, this book is for you." -- Morris Rosenthal, author, "Print-on-Demand Book Publishing"
"Solid gold advice. . . . Aiming At Amazon will dramatically increase your odds of success. A few hours with this book will give you the benefit of years worth of hard-earned experience." -- Steve Weber, author, "The Home-Based Bookstore"
"If you want to learn how to sell more books on Amazon, this is the best book I've read on the subject. . . . Thanks to books like this, self-published authors have a chance to succeed against traditionally-published competitors." -- Stacie Vander Pol, author, "Top Self Publishing Firms"
"Shepard is considered one of the pioneers of marketing print-on-demand (POD) books through Amazon. . . . I highly recommend Aiming At Amazon to self-publishers and authors who want to publish a book at little cost. The model pioneered by Shepard, Rosenthal, and others is probably the best way for a newcomer to enter the world of self-publishing." -- Peter Hupalo, Midwest Book Review
"An essential read for anyone having to market a self-published or POD-published book -- and has a wealth of information for small press publishers, novice freelance book publicists, and mid-list authors of the larger publishing houses." -- Jim Cox, Jim Cox Reports, March 2007
"I've published ten other books through regular publishers, and this route is much more fun and rewarding!" -- Ellen Hodgson Brown, Third Millenium Press
"Buy it! Study it! Learn from it! Apply its lessons! It will be the least expensive yet most valuable book marketing training you will ever get." -- Walt Shiel, Slipdown Mountain Publications
"Shepard boils it down to the essentials so you can get done what you need to get done and get out." -- Zoe Winter, Indie Books Journal (blog of IndieReader.com), Apr. 12, 2010
"Shepard comes across as honest, likeable and brimming with common sense. . . . Would be helpful to all writers with books on Amazon, not just those who self-published." -- Catherine Ryan Howard, Catherine, Caffeinated, July 21, 2010
_____About the Author
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It's also very US-based (for example, if you look at the index page, Amazon.co.uk has only 4 mentions, while Amazon.com has well over 100 mentions).
Overall, if you're going down the self-publishing route, then this is an interesting read from a guy who has successfully 'walked-the-walk' in this area, but just be aware of the particular emphasis of this book (if your outputs are works of fiction).
Shepard says not to use a white cover image (note the word "image," not the actual cover. The actual cover could be white, but the cover image on Amazon can always be a different color.) I used a white cover for two of my books. The first one disappears into the web browser page. But for the second one, I inserted a black line around the cover using Paint. So it doesn't disappear into the background.
The advice about Listmania and So You'd Like To... guides is right as well. It does add a little bit of visibility, but it doesn't really help your bottom line. His best advice is to get customer reviews and to have a detailed subtitle. As a customer, I tend to buy books that have been reviewed a lot. I like being able to read what other people think about the book (or any other product for that matter). Having a detailed subtitle helps Amazon browsers find your book in search results.
If there is one thing that I don't agree with is his opinion on the Search Inside feature. I see his point of view. The logo used to degrade books' thumbnail views, but I believe that problem is history. I see quite a few old books whose thumbnails are degraded, but the new ones look fine. As a customer on Amazon, I tend to buy the book that has the Search Inside feature over ones that don't.
"Aiming at Amazon" would be a good compliment to Shepard's other book "Perfect Pages" and Steve Weber's "Plug Your Book." If one book doens't have the information you need, one of the others will.
If anybody is considering Brent Sampson's "Sell Your Book On Amazon," let me tell you to avoid it like the plague. I know from experience that Sampson's book is worthless. It is nowhere near as informative as "Aiming at Amazon." It is also full of inaccurate information and unethical practices.
Brandon Simpson
author of three published books but also about to publish several by other authors writing in different genres with more in the pipeline. I have also discovered that rare and beautiful sight, a smiling bank
manager.
Aiming at Amazon is written by an author, for authors, in a style that even head-in-the-cloud dreamers with ink in their veins can understand and act upon. It is the hand-holding friend everyone needs when embarking
on a new venture, in this case the exciting world of publishing. Forget about impressing hard nosed publishing tycoon types, forget compromising your work to get it past the first desk, save those stamps!
Armed with Aiming at Amazon you are going into publishing yourself! All you need, as Oscar Wilde almost said, is your genius, and stuff the rejection letters. All you need to take control of your own literary destiny is faith in yourself. And Aiming at Amazon.
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