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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com
 
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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com (Paperback)

by Aaron Shepard (Author)
4.6 out of 5 stars See all reviews (17 customer reviews)
RRP: £10.00
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Frequently Bought Together

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Product details

  • Paperback: 208 pages
  • Publisher: Shepard Publications (1 Jan 2007)
  • Language English
  • ISBN-10: 093849743X
  • ISBN-13: 978-0938497431
  • Product Dimensions: 22.6 x 15 x 1.5 cm
  • Average Customer Review: 4.6 out of 5 stars See all reviews (17 customer reviews)
  • Amazon.co.uk Sales Rank: 52,395 in Books (See Bestsellers in Books)

    Popular in these categories:

    #28 in  Books > Reference > Library & Information Sciences
    #29 in  Books > Reference > Publishing & Books > Authorship

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Product Description

Review
"If you want to learn how to sell more books on Amazon, this is the best book I've read on the subject. . . . Thanks to books like this, self-published authors have a chance to succeed against traditionally-published competitors." -- Stacie Vander Pol, author, "Top Self Publishing Firms" "Amazon.com Customer Reviews"

Product Description
There has never been a self publishing manual like this.

"Aiming at Amazon" is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a book sell well online, with tips never before offered. And it doesn't stop there -- it gives you a way to publish your book with print on demand that can double your profit per copy.

Avoid publishing plans that handicap you almost before you begin. Let "Aiming at Amazon" introduce you to the NEW business of self publishing.

Aaron Shepard has been making his living from self publishing for years and loving it. On the side, he is an award-winning children's author with numerous picture books from major publishers. He is also the author of the bestselling children's writing guide "The Business of Writing for Children," as well as the popular guide to book design with Microsoft Word, "Perfect Pages."

CONTENTS

ABOUT THIS BOOK

1 ~ AIMING AT AMAZON
Forget Bookstores
Print on Demand
Plan Your Route
Go to the Source
Ignore Amazon

2 ~ OPTIMIZING FOR AMAZON
Embrace the Possible
Research the Market
Optimize Your Title
Write a Great Book
Produce Your Pages
Craft Your Cover
Stick to a Format
Collect Comments

3 ~ ACCESSING AMAZON
Set Up Accounts
Find Resources
Make Contact
Look Up Your Profile
Keep Up with Change
Take the Express

4 ~ MARKETING ON AMAZON
Check Your Listing
Make Corrections
Add Your Content
Submit a Cover Image
Share Other Images
Suggest Tags
Classify Your Book
Get Customer Reviews
Connect with Readers
Explore More Options

5 ~ MONITORING AMAZON
Watch Availability
Watch Sales Ranks
Watch Search Results
Watch Pairings
Watch Rivalries
Watch Customer Reviews
Watch Tags
Watch Other Content

6 ~ POINTING TO AMAZON
Channel Your Sales
Earn Commissions
Tame Your Links

7 ~ UPDATING FOR AMAZON
Refine Your Book
Refresh Your Content

8 ~ GLOBALIZING WITH AMAZON
Aim at Amazons
Optimize for Amazons
Access Amazons
Market on Amazons
Monitor Amazons
Point to Amazons

APPENDIX
The Kindle
Amazon Vendors
The Book Depository
Self Publishing Terms
Amazon Etiquette

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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com
72% buy the item featured on this page:
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Customer Reviews

17 Reviews
5 star:
 (12)
4 star:
 (4)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.6 out of 5 stars (17 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
9 of 9 people found the following review helpful:
5.0 out of 5 stars A life-changing book - for the better!, 22 April 2007
By Barry Tighe "Author The Spawater Chronicles,... (Spawater, Britannicca) - See all my reviews
(REAL NAME)   
I sometimes wake up cold in the middle of the night, wondering where on earth I would be, career wise, had Aiming at Amazon not been written. Probably in my kitchen, table overflowing with the overworked chapters of offerings the world would never see, hoping that if I rewrote them one more time and bought another job-lot of stamps, someone out there would recognise my worth and come a'running, publishing deal in hand, waving their wallet. Then I relax, safe in the knowledge that Aiming at Amazon has indeed been written, and not only am I the
author of three published books but also about to publish several by other authors writing in different genres with more in the pipeline. I have also discovered that rare and beautiful sight, a smiling bank
manager.
Aiming at Amazon is written by an author, for authors, in a style that even head-in-the-cloud dreamers with ink in their veins can understand and act upon. It is the hand-holding friend everyone needs when embarking
on a new venture, in this case the exciting world of publishing. Forget about impressing hard nosed publishing tycoon types, forget compromising your work to get it past the first desk, save those stamps!
Armed with Aiming at Amazon you are going into publishing yourself! All you need, as Oscar Wilde almost said, is your genius, and stuff the rejection letters. All you need to take control of your own literary destiny is faith in yourself. And Aiming at Amazon.
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6 of 6 people found the following review helpful:
3.0 out of 5 stars Useful, but limited for the UK self-publisher of fiction, 23 Jun 2008
By LXIX (scotland) - See all my reviews
This book is written in a very down-to-earth, honest and engaging style. However, by the author's own admission, it's more geared towards those who are releasing non-fiction works. Straight away then, my use for this book was rather limited.

It's also very US-based (for example, if you look at the index page, Amazon.co.uk has only 4 mentions, while Amazon.com has well over 100 mentions).

Overall, if you're going down the self-publishing route, then this is an interesting read from a guy who has successfully 'walked-the-walk' in this area, but just be aware of the particular emphasis of this book (if your outputs are works of fiction).
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Very America & dot dom-centric - and that's a GOOD thing!, 26 April 2008
The good thing: The author is American and his business is centred in America so it's not surprising that 99% of this book is focused on the USA website. The "home" version of the website operates significantly differently and has different features to the "international" versions. That is not a weakness of the book - it is a strength. With Aiming at Amazon you can wholeheartedly embrace another market - it's called the World-wide web thingy for a reason. Aaron's book will lead you through opportunities to market and, ahem, to "leverage" that haven't made their way across the pond yet. If you're from A. N. Other Country then look upon this as your ticket to learn how to knock on 300,000,000 more doors the polite way, respecting local customs. Splendid book. Just never, never, never have cheese for supper and then make the back cover of this book the last thing you see before turning out the light to sleep. There lies only nocturnal madness and torment. Splendid book.
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Most Recent Customer Reviews

5.0 out of 5 stars A useful addition to the bookshelf
It is a must for self publishers and is full of ideas. I wish I'd seen it earlier.
Published 3 days ago by Charles Smith

5.0 out of 5 stars Wisdom generously shared
I agree with the others - this book opens up a remarkable new world for self-publishing, then guides you through it stage by stage. Read more
Published 2 months ago by Matthew Crampton

5.0 out of 5 stars Excellent resource for anyone considering self-publishing
I'm currently writing my third book and after two average experiences with publishers I decided to do it myself this time around. Read more
Published 2 months ago by Roy Palmer

4.0 out of 5 stars A real view-changer!
I don't know Aaron Shepard from a hole in the ground (well, maybe from a hole in the ground), so you can be I'm not doing this because he wants me to. Read more
Published 5 months ago by Daniel O'Hanlon

4.0 out of 5 stars Very useful
A really great book for beginners... I love the way he writes, it's as though he's sitting right there, he talks directly to you. Read more
Published 8 months ago by Puneet Bhandal

5.0 out of 5 stars Hits the Target!
Aiming at Amazon is a good common sense resource that covers the basics of publishing, building your book, and promoting on Amazon.com. Read more
Published 11 months ago by C. Clayton

5.0 out of 5 stars A Great Starting Point for the Self Publisher
I found this book an essential guide to the art and science of self publishing. What I liked about it was its practical, no-nonsense approach and the many helpful tips it... Read more
Published 12 months ago by John Joyce

5.0 out of 5 stars Great for Working with Lightning Source and Promoting on Amazon
I think I broke several "Aiming at Amazon" rules. One thing Shepard suggests is to set a publication date four months ahead of time. Read more
Published 13 months ago by Brandon Simpson

4.0 out of 5 stars Very good
Although mainly aimed at the US it works for UK too, informative although a little vague in places
Published 13 months ago by Ridgeback

5.0 out of 5 stars An Education in Self-Publishing!!!
I bought Aiming At Amazon along with the companion book Perfect Pages (see my review - *****)

Aiming At Amazon is the book I've been looking for for year... Read more
Published 17 months ago by Merlin

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