- Paperback: 200 pages
- Publisher: Channel V Media (9 April 2010)
- Language English
- ISBN-10: 0982473974
- ISBN-13: 978-0982473979
- Product Dimensions: 1.8 x 2.5 x 0.1 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 940,302 in Books (See Top 100 in Books)
Age of Conversation 3
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Product Description
Product Description
Following the success of the first two editions, Age of Conversation 3: It's Time to Get Busy! again kick-starts the discussion about how the global marketing landscape is changing. With over 170 of the world's leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century's economy of ideas. As businesses, public and private organizations, and individuals realize that there's much more to social media and its impacts than meets the eye, Age of Conversation 3 shows us which platforms, tools, and approaches truly work, as well as those that simply don't. "Social media" may be the business buzzword (or, buzz-phrase) of 2010, but what's happening beyond the hype? What new practices and guidelines is social media imposing on business-as-usual? And what makes this type of media so much different than the media we're all used to? From the boardroom to the locus of customer interaction, social media is transforming the way we do business. The impact of this is being felt in every customer interaction, each business decision, and even in the way we source, retain and engage our staffs. This third book in the Age of Conversation series is crowdsourced, bringing together the world's leading practitioners to share their stories, perspectives, observations, and strategies. Their diverse insights and varying approaches are a reflection of the global, changing nature of business today.
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Most business books take 200 pages to explain one basic notion. Not Age of Conversation. Since this is a collaborative book by over 170 people, pretty much every page contains a stand-alone insight. This is a perfect book to pick up in lost moments to quickly read a couple of thought-starting entries. Even better, because the 170 marketing, PR and communications experts actually communicated while they were writing this, after a while it turns out the stand-alone insights are all connected to form an interesting collection where many ideas build one greater story. Very cool.
digital strategy,branding,business,marketing,marketing strategy,online marketing,social media,crowdsourcing,social networking,
digital strategy,branding,business,marketing,marketing strategy,online marketing,social media,crowdsourcing,social networking,
1 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Where many other books are already written (or planned to be written) about the seemingly unlimited ways businesses should embrace Social Media Marketing - every single one urging you to use this SM tool or that SM platform only, this unique book dives right into the matter of the nuts and bolts of implementation.
Not just on one single tool or platform, all of the 171 experienced marketers - most running their own business, so hands-on experience - have implemented one or more of these so-called "hypes" to turn it into a workable and sustainable method. No hypes, just the real thing 'cos they got busy with the implementation of Social Media, not with the writing about it.
171 experiences shared, now that's a lot of conversation!
Not just on one single tool or platform, all of the 171 experienced marketers - most running their own business, so hands-on experience - have implemented one or more of these so-called "hypes" to turn it into a workable and sustainable method. No hypes, just the real thing 'cos they got busy with the implementation of Social Media, not with the writing about it.
171 experiences shared, now that's a lot of conversation!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
9 reviews
5 of 5 people found the following review helpful
An insight on every page
13 May 2010
Format:Hardcover
Most business books take 200 pages to explain one basic notion. Not Age of Conversation. Since this is a collaborative book by over 170 people, pretty much every page contains a stand-alone insight. This is a perfect book to pick up in lost moments to quickly read a couple of thought-starting entries. Even better, because the 170 marketing, PR and communications experts actually communicated whiel they were writing this, after a while it turns out the stand-alone insights are all connected to form an interesting collection where many ideas build one greater story. Very cool.
5 of 5 people found the following review helpful
Great advice from smart thinkers
12 May 2010
Format:Paperback
Where else can you get the advice, insight and opinions of 171 of the world's leading marketers in one place? If you want to learn more about social media and modern marketing thinking then buy Age of Conversation 3. Its a great read.
5 of 5 people found the following review helpful
Insightful view of social change in communication
12 May 2010
Format:Hardcover
A great collection of insights from a range of authors. A must read for any marketer or business considering how to bring social into their business. Age of Conversation 3: It's Time to Get Busy!
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