This is a glorious story and like all great stories it is both true and unlikely. It chronicles deeds of deering do that overcame seemingly overwhelming vested interests in the UK, America and Japan to create a world beating British product. When was the last time a Brit did that! How can there be anything heroic about a vacuum cleaner? Imagine all the world using a machine that is fundamentally flawed, and all the world saying it can not be improved. Imagine building a better machine with your own hands, having manufacturers snigger, while filching ideas. Imagine debt rising, the seemingly endless days of struggle...Imagine winning, because your machine is better, imagine seeing the mockers mouths fall silent. The story begins, as all stories should, at the beginning with Dyson's early years. He zigzags through the educational process avoiding the stereotype labels of artist, or engineer yet encompassing both and much more as his life unfolds. In business he has success with a flat boat, is dumped with nothing from the company that he founded to build his ball-barrow and then begins the great double cyclone odyssey. A trek that sees him many times in huge debt, fighting simultaneous battles through the courts and somehow emerging to glorious triumph for not only are his Dyson's best sellers but he makes them in his own factory to his own controlled standards. He has many revolutionary ideas not least being that any machines that eventually fail will be collected free of charge and completely re-cycled. His experience has bred a philosophy of business that looks back to one his great heroes, Isambard Kingdom Brunel and to times when Britain made things. It is book with attitude, the attitude of a winner.