Sub-Saharan Africa is now one of the world's most talked about regions in terms of emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. Africa - The Ultimate Frontier Market is an investor's guide to the transformations that have occurred in the African business landscape in the last 50 years and the key areas of interest for the future. This book provides a detailed but lucid look at the changing trends in social life, government and business since the 1960s. It explains the background to consumer market developments and why they have occurred, the enablers that have been laid down within Africa that ready it for business expansion, and the sectors where there is opportunity for investment and growth. The business environment is then broken down into seven key areas on which investors should focus: Agriculture - Real estate - Consumer retail - Financial services - Telecoms - Transport and logistics - Manufacturing and processing Each of these chapters describes the major themes in the area and identifies the specific consumer sectors anticipated to experience the biggest growth in the years to come. By following the long-term developments described by David Mataen, you will understand the pace of change in Africa in the past and gain an appreciation for how its business and economy will progress in the future. At this time of great opportunity, this book is an essential addition to your investment library.
I am the Author of "Africa - The ultimate Frontier Market", which is a guide to the business and investment opportunities in emerging Africa. I have also authored "Africa's Economic Moment", a concise and structured investment case for Africa's consumer markets proposition. I am the corporate finance director at Faida Investment Bank in Nairobi, Kenya.
In my 13 years in financial services - spanning commercial banking, stock brokerage, management consultancy and investment banking - I have become a scholar of African investing. My travels and tours of duty across the continent have allowed me to put my hand on the pulse and feel the heartbeat of African economies.
Being born, bred and educated, and having worked in Africa, grants me the luxury of being first witness to the comings and goings in the continent, especially in its commerce and economics.
In my two and a half years as a contributing columnist to Business Daily, a publication of the Nation Media Group, I wandered far and wide intellectually and picked up invaluable insights, broad perspectives and sound reflexes that have become a foundation for my analysis of business on the continent.
Add to this my habits of extensive reading in finance and economics, and intense fascination with systems and their mechanics, which have favoured me the unique privilege of discovering just a little more of Africa's economic soul.
My travels outside of Africa have given me glimpses of a future Africa, when it grows up, and of what it has to do to reach that point. Above all, I am deeply enamoured with the future and its intuitive give aways that appear in the course of ordinary life and business.