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Africa - The Ultimate Frontier Market: A Guide to the Business and Investment Opportunities in Emerging Africa [Paperback]

David Mataen

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Book Description

1 July 2012
Sub-Saharan Africa is now one of the world's most talked about regions in terms of emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. Africa - The Ultimate Frontier Market is an investor's guide to the transformations that have occurred in the African business landscape in the last 50 years and the key areas of interest for the future. This book provides a detailed but lucid look at the changing trends in social life, government and business since the 1960s. It explains the background to consumer market developments and why they have occurred, the enablers that have been laid down within Africa that ready it for business expansion, and the sectors where there is opportunity for investment and growth. The business environment is then broken down into seven key areas on which investors should focus: Agriculture - Real estate - Consumer retail - Financial services - Telecoms - Transport and logistics - Manufacturing and processing Each of these chapters describes the major themes in the area and identifies the specific consumer sectors anticipated to experience the biggest growth in the years to come. By following the long-term developments described by David Mataen, you will understand the pace of change in Africa in the past and gain an appreciation for how its business and economy will progress in the future. At this time of great opportunity, this book is an essential addition to your investment library.

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More About the Author

I am the Author of "Africa - The ultimate Frontier Market", which is a guide to the business and investment opportunities in emerging Africa. I have also authored "Africa's Economic Moment", a concise and structured investment case for Africa's consumer markets proposition. I am the corporate finance director at Faida Investment Bank in Nairobi, Kenya.

In my 13 years in financial services - spanning commercial banking, stock brokerage, management consultancy and investment banking - I have become a scholar of African investing. My travels and tours of duty across the continent have allowed me to put my hand on the pulse and feel the heartbeat of African economies.

Being born, bred and educated, and having worked in Africa, grants me the luxury of being first witness to the comings and goings in the continent, especially in its commerce and economics.

In my two and a half years as a contributing columnist to Business Daily, a publication of the Nation Media Group, I wandered far and wide intellectually and picked up invaluable insights, broad perspectives and sound reflexes that have become a foundation for my analysis of business on the continent.

Add to this my habits of extensive reading in finance and economics, and intense fascination with systems and their mechanics, which have favoured me the unique privilege of discovering just a little more of Africa's economic soul.

My travels outside of Africa have given me glimpses of a future Africa, when it grows up, and of what it has to do to reach that point. Above all, I am deeply enamoured with the future and its intuitive give aways that appear in the course of ordinary life and business.

Product Description


It is an accessible, exciting and refreshing approach which even those readers not wielding millions to invest will be drawn to. --Caroline Allen, Investment Europe

If you're a fund manager looking to invest in Africa, an entrepreneur, or an executive with African expansion ideas I'd highly recommend this book. --Nathan Tobik, Oddball Stocks

...this is a more practical guide that will be particularly useful to anyone keen to develop work or investment relationships with any of the rapidly expanding African markets. It is also worth a flick if you are interested in the continent's story. --Economia

For anyone thinking of entering the African market, this is a great basic guide to the background of the continent s possible opportunities. --Lucille Redmond, The Market

...the book is an excellent guide to what has shaped this region (Africa) in the past 50 years and what opportunities abound in the next 20. A timely primer on what makes this region the second-fastest (after Asia, excluding Japan) growing region in the world. --Helmo Preuss, Business Day (South Africa)

Africa's Economic Moment explains what is making Africa the ultimate source of long-term business and investment opportunities. It is a useful guide for investors in Africa -- Mark Thomas, Frontier Market Network

About the Author

During David Mataen's thirteen years in financial services spanning commercial banking, stock brokerage, management consultancy and investment banking he has had the singular opportunity of becoming a scholar of Africa investing. His travels and tours of duty across the continent, though not to each and every corner, have nonetheless allowed him to put his hand on the pulse and heart beat of African economies.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  4 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars HIGHLY RECOMMENDED 20 Jun 2013
By Daniele Mellana - Published on
"Africa - the Ultimate Frintier market" is the best and most comprehensive gateway to Africa's business environment and its arising opportunities. It elaborates on all sector-specific features without overwhelming the reader with heaps of statistics.
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent Book on SSA 12 Sep 2012
By Clifford Sacks - Published on
Format:Paperback|Verified Purchase
David Mataen succinctly exposes the little known emergent side of Africa's economic landscape- his unique cultural insights have gone a long way to explaining a number of complex issues including land ownership and credit extension-

The book is aptly divided into three parts giving the subject an evolutionary perspective. Part I is largely historical in form, recounting the path and the attendant turns and twists which ultimately manifest in the demographic, cultural, social, government policy and financial system factors that have culminated in readying Africa for take-off. Part II dwells on the infrastructure deliberately put in place by both governments and private developers to ease access to resources and develop efficiencies necessary to exploit these resources. Finally, Part III focuses on the investment opportunities that are the product of this evolutionary process. The opportunities are sector-wide, touching on Manufacturing and Processing, Telecoms, Financial Services, Real Estate, Consumer Retail and Transport and Logistics.

This book is hugley useful to any investor; prospective or active who may be thinking start-up or expansion. The African economic landscape has finally come of age. The land is so fertile with huge growth potency just waiting to be tapped. Yet it remains grossly underexploited mainly for lack of information. This book gives an authoritative insight into the existence and character of the sleeping giant.
5.0 out of 5 stars One of the Best books available on Investing in Africa 19 Feb 2013
By Rainer Michael Preiss - Published on
Format:Kindle Edition|Verified Purchase
This book on Frontier Markets and the compelling long-term investment case for Africa is a must read for any investors who is worried about their pension and old-age retirement funds. It is one of the best books on Africa and Investing that I have read in a long time. The subject area is still over-looked and under-researched but David's book on Africa - The Ultimate Frontier Market is filling this cap. Most investors wanted to buy Apple when the stock was at $700, only a few brave investors were willing to buy APPLE shares at $25 or even at $100 dollars. Similar fortunes will be made by foresighted investors in Africa, if you are willing to be an early believer. Reading David's book will give you the roadmap, insights and knowledge to profit from the The Ultimate Frontier Market.
5.0 out of 5 stars Five Stars 24 Aug 2014
By A Customer - Published on
Format:Kindle Edition|Verified Purchase
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