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Advertising and the World Wide Web (Advertising and Consumer Psychology) [Kindle Edition]

Esther Thorson (Author, Editor), David W. Schumann (Editor)

Digital List Price:	�70.00 What's this?
Print List Price:	�73.99
Kindle Price:	�49.20 includes VAT* & free wireless delivery via *Amazon Whispernet*
You Save:	�24.79 (34%)
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Length: 327 pages
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Formats	Amazon Price		New from	Used from
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Hardcover	�70.29		--	--

Product Description

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in th...

Product details

Format: Kindle Edition
File Size: 794 KB
Print Length: 327 pages
Page Numbers Source ISBN: 0805831487
Publisher: LEA (17 Dec 2008)
Sold by: Amazon Media EU S.� r.l.
Language English
ASIN: B000SHYBK0
Text-to-Speech: Not enabled

Amazon Bestsellers Rank: #512,986 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Amazon.com: 1 review

16 of 29 people found the following review helpful

this the most up dated research in web marketing 23 Jun 1999

By A Customer - Published on Amazon.com

Format:Hardcover

it is very difficult to get hold of a copy, but it is definately worth it! It takes you around the world of web ads and how teh consumers react to them. The Authors conclusion though tend to understimate all the other papers that were published in the book. Well deserved 5 star.

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