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Advertising on Trial: Strategy for Agency Management in the 90's ("Financial Times")
  
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Advertising on Trial: Strategy for Agency Management in the 90's ("Financial Times") (Hardcover)

by Jim Ring (Author)
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Product Description

Faced with bankruptcy and a sea of change in the attitudes of their corporate clients, advertising agencies are urgently reviewing the marketing packages they offer. Jim ring worked for Yellowhammer, one of the most prominent advertising agencies in the 80s and now, as a Planning Director for WCRS, is spearheading a number of innovations in the management of advertising. This book looks at what advertising is now - and how to choose the right people to do it for you.

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