- Hardcover: 224 pages
- Publisher: Financial Times Prentice Hall (23 Feb 1993)
- Language English
- ISBN-10: 0273039709
- ISBN-13: 978-0273039709
- Amazon Bestsellers Rank: 4,086,505 in Books (See Top 100 in Books)
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Product Description
Product Description
Faced with bankruptcy and a sea of change in the attitudes of their corporate clients, advertising agencies are urgently reviewing the marketing packages they offer. Jim ring worked for Yellowhammer, one of the most prominent advertising agencies in the 80s and now, as a Planning Director for WCRS, is spearheading a number of innovations in the management of advertising. This book looks at what advertising is now - and how to choose the right people to do it for you.
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