See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

Ready to Buy?

maherbooks
Price: �26.48
In stock

Add to Cart

6 used & new from �26.48

See All Buying Options

Have one to sell? Sell yours here

Publisher: learn how customers can search inside this book.

Advertising and Promotion Management (Hardcover)

by John A. Quelch (Author), Paul W. Farris (Author)

No customer reviews yet. Be the first.

Available from these sellers.

2 new from �26.48 4 used from �26.48

Other Editions:	RRP:	Our Price:	Other Offers:
Paperback (2nd Revised edition)			5 used & new from �57.98

Product details

Hardcover: 301 pages
Publisher: Krieger Publishing Company; 2nd Revised edition edition (Mar 1988)
Language English
ISBN-10: 0894642383
ISBN-13: 978-0894642388
Product Dimensions: 24.1 x 16.5 x 2.5 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 2,174,082 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Promotion Management

www.vcgpromorisk.com Remove the financial risk from your sales promotion with VCG fixed fee

Manage Active Directory

Namescape.com Enterprise Active Directory Manager Management Made Easy.

MSc Scholarships

www.brad.ac.uk/management Bradford University School of Manag Top UK Business School

Product Description

Product Description
This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

There are no customer reviews yet. Create your own review

Video reviews

New feature! Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Prompts for sign-in

[Cancel]

Guidelines

Look for similar items by category

Books > Business, Finance & Law > Management
Books > Business, Finance & Law > Sales & Marketing > Advertising

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Fun for Everyone

Achieve over 15,000 RPM with our great range of Powerballs.

›Shop the Powerball store

More From Paul Farris

Marketing Metrics: 50+ Metrics Every...

Few marketers recognize the extraordinary range of metrics now... Read more
£20.99

Up to 50% off Dental Care

Put a sparkle in your smile with up to 50% off selected Oral-B and Philips rechargeable toothbrushes.

›Up to 50% off power toothbrushes

Treat Someone

With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

Where's My Stuff?

track your recent orders
view or change your orders in Your Account

Delivery and Returns

see our delivery rates and policies
thinking of returning an item? (See our Returns Policy)

Need Help?

Forgot your password?
Buy Gift Certificates.
still have questions? Visit our Help Pages

Your Recent History

(What's this?)

You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

The Girl Who Played with Fire by Stieg Larsson

4.5 out of 5 stars (75)�3.86

Breaking Dawn (Twilight Saga) by Stephenie Meyer

4.1 out of 5 stars (464)�6.49

The Girl with the Dragon Tattoo by Stieg Larsson

4.1 out of 5 stars (165)�3.99

The Host by Stephenie Meyer

4.2 out of 5 stars (83)�3.86


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon