This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
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About the Author
KesselsKramer is an international communications agency based in Amsterdam, The Netherlands. It has been responsible for creating a range of very diverse work in a variety of media. Campaigns include highly creative work for Nike, Audi, Levi's, J&B, the Hans Brinker Budget Hotel, Diesel and Unilever. As well as advertising, KesselsKramer develops projects for its own imprint, KesselsKramer Publishing, and in 2008 set up London's KK Outlet which combines a communications agency, gallery space and shop.
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5.0 out of 5 stars
Great book
9 April 2013
By ray gun
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
If you into advertising you should get this book. Well written, nice design and very inspiring. Wish there are more ad book like this around...
5.0 out of 5 stars
Small is wonderful.
2 Sep 2012
By Maurício de Oliveira
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
"Advertising for People Who Don't Like Advertising" is my 3rd book of KesselsKramer agency. Besides '2 Kilo' and 'New Kilo' this book is a compendium of great communications advises. From the creators of lots of classic ad campaigns back in 90's and 2000's the book shows an easy reading for all post-modern creatives of the ad industry.
0 of 2 people found the following review helpful
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Like new!
11 July 2012
By Martin Edman
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
Impeccable book received in great time being ordered to Sweden from somewhere in the world. Thanks! Now I just have to find time to read it.
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