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Advertising for People Who Don't Like Advertising. [Hardcover]


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Book Description

7 May 2012
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

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About the Author

KesselsKramer is an international communications agency based in Amsterdam, The Netherlands. It has been responsible for creating a range of very diverse work in a variety of media. Campaigns include highly creative work for Nike, Audi, Levi's, J&B, the Hans Brinker Budget Hotel, Diesel and Unilever. As well as advertising, KesselsKramer develops projects for its own imprint, KesselsKramer Publishing, and in 2008 set up London's KK Outlet which combines a communications agency, gallery space and shop.

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Most Helpful Customer Reviews on (beta) 4.8 out of 5 stars  6 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Small is wonderful. 2 Sep 2012
By Maurício de Oliveira - Published on
Format:Hardcover|Verified Purchase
"Advertising for People Who Don't Like Advertising" is my 3rd book of KesselsKramer agency. Besides '2 Kilo' and 'New Kilo' this book is a compendium of great communications advises. From the creators of lots of classic ad campaigns back in 90's and 2000's the book shows an easy reading for all post-modern creatives of the ad industry.
4.0 out of 5 stars Nice reading 27 May 2013
By Daniel Boa Nova - Published on
Format:Hardcover|Verified Purchase
Beautiful edition, inspiring content, very well-written. Good for the ones in doubt about keep on doing advertising or trying something else.
5.0 out of 5 stars Great book 9 April 2013
By ray gun - Published on
Format:Hardcover|Verified Purchase
If you into advertising you should get this book. Well written, nice design and very inspiring. Wish there are more ad book like this around...
5.0 out of 5 stars Strangely awesome 15 Aug 2014
By Julian J - Published on
Format:Hardcover|Verified Purchase
An inspirational book that reaffirms how insane advertising is. That's a good thing, because it makes you understand the ad industry from a pragmatic standpoint, not with some "glowing praise" about how cool it is. Advertising is strange, this book is strange, and I like both of those things a lot.
5.0 out of 5 stars funny, light 1 Aug 2014
By Oswaldo PEPE - Published on
Format:Hardcover|Verified Purchase
Interesting, funny, light.
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