- Hardcover: 240 pages
- Publisher: Phaidon Press Ltd; 1st Edition edition (Oct 1997)
- Language English
- ISBN-10: 0714836354
- ISBN-13: 978-0714836355
- Product Dimensions: 29.9 x 26.4 x 3.2 cm
- Amazon Bestsellers Rank: 2,103,948 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Outdoor advertising is one of the oldest and purest forms of communication. From the earliest painted Roman walls to the latest video walls and laser projections in Times Square and Piccadilly Circus, commercial signs have been ubiquitous. This text charts this dynamic exterior medium, looking at the art and ingenuity of art directors and copywriters who devise the artwork and ideas and exploring how their creative input drives an industry that supplies large-scale frames: billboards; transit shelters; bus sides; train cards; 'phone boxes; taxis; airships; and many other locations. Offering the ultimate exposure, outdoor advertising is also seen as the toughest advertising medium. Wherever creators are designing for, they are working within the same limits and unlike newspaper and television advertising there are no accompanying props - the city becomes the context.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5.0 out of 5 stars (2 customer reviews)
1 of 1 people found the following review helpful:
5.0 out of 5 stars
WARNING: This book is the BEST outdoor book I have read., 26 Dec 2003
By Doug Rink - Published on Amazon.com
This review is from: Advertising Outdoors (Hardcover)
From Billboards to Street Furniture, this book covers it all. I got my start building Billboards and ideas gleemed from this book. The information is "pound-for-pound" a great guide to the history, present and future of outdoor advertising. If just one person with vision would read this book, you might find he'll be the next Ted Turner, Wayne Huizenga BOTH took it outdoor to make a fortune. Way to go David!
0 of 8 people found the following review helpful:
5.0 out of 5 stars
book review, 16 May 2001
By jewel-chen - Published on Amazon.com
This review is from: Advertising Outdoors (Hardcover)
I WANT TO ORDER THIS BOOK,BUT I NOT SURE THIS BOOK IS I WANT. SO I NEED YOU E-MILL FOR ME TO REVIEW THE BOOK.I NEED BUY THIS BOOK FOR BOSS ! THKS FOR YOURS!
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