Buy New

Quantity:


	Amazon Prime free trial required. Sign up when you check out. Learn more

Buy Used

Used - Good See details

Price: �11.35

Fulfilled by Amazon

More Buying Choices

Have one to sell? Sell yours here

Get a �2.80 Amazon.co.uk Gift Card

Advertising Next: 150 Winning Campaigns for the New Communications Age

See larger image and other views

Share your own customer images

Publisher: learn how customers can search inside this book.

Tell the Publisher!
I�d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Advertising Next: 150 Winning Campaigns for the New Communications Age [Hardcover]

Tom Himpe (Author)

RRP:	�24.95
Price:	�16.21 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Deal Price:
You Save:	�8.74 (35%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, May 29? Choose Express delivery at checkout. See Details

Trade In this Item for up to �2.80

Trade in Advertising Next: 150 Winning Campaigns for the New Communications Age for an Amazon.co.uk gift card of up to �2.80, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.

› See more product promotions

Frequently Bought Together

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Price For All Three: �44.90

Show availability and delivery details

Buy the selected items together

This item: Advertising Next: 150 Winning Campaigns for the New Communications Age by Tom Himpe Hardcover �16.21

In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken Paperback �18.20

In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Ogilvy on Advertising by David Ogilvy Paperback �10.49

In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Creative Advertising: Ideas and Techniques from... by Mario Pricken
5.0 out of 5 stars (2)

�18.20
Ogilvy on Advertising by David Ogilvy
4.9 out of 5 stars (26)

�10.49
The Advertising Concept Book: Think Now, Design Later by Pete Barry
4.9 out of 5 stars (15)
Advertising is Dead: Long Live Advertising! by Tom Himpe
4.5 out of 5 stars (4)

�12.96
This is Advertising by Eliza Williams
5.0 out of 5 stars (3)

�16.21
The Fundamentals of Creative Advertising by Ken Burtenshaw
5.0 out of 5 stars (2)

�22.05

Product details

Hardcover: 400 pages
Publisher: Thames & Hudson (27 Oct 2008)
Language English
ISBN-10: 050051416X
ISBN-13: 978-0500514160
Product Dimensions: 24.8 x 22.6 x 4 cm
Amazon Bestsellers Rank: 451,698 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

Discover books, learn about writers, and more.

› Visit Amazon's Tom Himpe Page

Product Description

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

advertising(15)

marketing(11)

creativity(8)

creative(6)

ideas(5)

business(4)

humour(3)

company histories(2)

david ogilvy(2)

management(2)

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?

Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken Paperback
5.0 out of 5 stars (2)

�18.20

Twenty Ads That Shook the World by James B. Twitchell Paperback
5.0 out of 5 stars (1)

�8.99

Ogilvy on Advertising by David Ogilvy Paperback
4.9 out of 5 stars (26)

�10.49

100 Great Copywriting Ideas (100 Great Ideas): From Leading Companies Around the World by Andy Maslen Paperback
4.7 out of 5 stars (6)

�6.57

› Explore similar items

Customer Reviews

There are no customer reviews yet on Amazon.co.uk.

5 star

4 star

3 star

2 star

1 star

Write a customer review

Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 1 review

Very good!!!! 18 Dec 2010

By Flavia - Published on Amazon.com

Format:Hardcover|Amazon Verified Purchase

First of all i want to say thanks to Amazon, cause delivered the book before the estimate time.
And, about the book, is amazing!! i really liked.

› Go to Amazon.com to see the review

Was this review helpful? Let us know

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }