Customers who viewed this item...

Tested Advertising Methods (Prentice Hall Business Classics)
Tested Advertising Methods (Prentice Hall Business Classics)
Caples , Hahn
Average Customer Review: 4.6 out of 5 stars  See all reviews (7)
In stock
This item Delivered FREE in the UK with Super Saver Delivery.
£9.95 £7.78
Product Description
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.  Read More

Also viewed these items...

Show items from:
All Categories (53)
Books

Show items that:
Customers also bought
Customers also viewed

Ogilvy on Advertising
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
How to Write a Good Advertisement
Ogilvy on Advertising Paperback by David Ogilvy
How to Write a Good Advertisement Paperback by Victor O. Schwab

Scientific Advertising
Confessions of an Advertising Man
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Scientific Advertising Paperback by Claude C. Hopkins
Confessions of an Advertising Man Paperback by David Ogilvy

The Ultimate Sales Letter: Attract New Customers, Boost Your Sales
Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

  More Results