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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
I first read this classic book nearly 20 years ago...,
By A Customer
This review is from: Tested Advertising Methods (Prentice Hall Business Classics) (Paperback)
I had forgotten how much of my own work as a copywriter has been influenced by it. The 5th edition is full of commonsense advice and updated examples of Caples's principles at work in the real world. And what a thrill to discover my own work cited for "doing everything right" (Select Comfort ad, p 10.). Thanks for keeping Caples ideas alive for another generation.
1 of 1 people found the following review helpful:
3.0 out of 5 stars
A Bit Boring...,
By
This review is from: Tested Advertising Methods (Prentice Hall Business Classics) (Paperback)
This book is pretty boring compared to Ogilvy on Advertising.
It is the 4th revision but there is no current content...
5.0 out of 5 stars
The Marketer's Bible,
By
This review is from: Tested Advertising Methods (Prentice Hall Business Classics) (Paperback)
If there's one thing that is drummed into you as a marketer, it's that "if you can't measure it, you can't tell whether you're marketing's been successful or not", and that's where this book comes in handy.
This book, time after time, tells you what to expect from a whole range of advertising experiments. It's easy to read and understand. It's logical. It's been tested. It works. If you are a Marketer, or a business owner responsible for your own advertising, then you need to buy this book. Jason Sullock, author of 555 Quick n Dirty Marketing Tips
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