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Tested Advertising Methods (Prentice Hall Business Classics)

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Tested Advertising Methods (Prentice Hall Business Classics) [Paperback]

Caples (Author), Hahn (Author)

4.6 out of 5 stars See all reviews (7 customer reviews)

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Product details

Paperback: 304 pages
Publisher: Prentice Hall; 5 edition (15 Jun 1998)
Language English
ISBN-10: 0130957011
ISBN-13: 978-0130957016
Product Dimensions: 22.7 x 15.3 x 2.1 cm

Average Customer Review: 4.6 out of 5 stars See all reviews (7 customer reviews)

Amazon Bestsellers Rank: 29,083 in Books (See Top 100 in Books)
- #43 in Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Customer Reviews

7 Reviews

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4.6 out of 5 stars (7 customer reviews)

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars I first read this classic book nearly 20 years ago..., 17 Feb 1999

By A Customer

This review is from: Tested Advertising Methods (Prentice Hall Business Classics) (Paperback)

I had forgotten how much of my own work as a copywriter has been influenced by it. The 5th edition is full of commonsense advice and updated examples of Caples's principles at work in the real world. And what a thrill to discover my own work cited for "doing everything right" (Select Comfort ad, p 10.). Thanks for keeping Caples ideas alive for another generation.

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1 of 1 people found the following review helpful:

3.0 out of 5 stars A Bit Boring..., 27 Aug 2009

Daniel - See all my reviews

This review is from: Tested Advertising Methods (Prentice Hall Business Classics) (Paperback)

This book is pretty boring compared to Ogilvy on Advertising.

It is the 4th revision but there is no current content...

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5.0 out of 5 stars The Marketer's Bible, 11 Dec 2010

Jason D. C. Sullock "UK_Marketer" (Great Britain) - See all my reviews
(REAL NAME)

This review is from: Tested Advertising Methods (Prentice Hall Business Classics) (Paperback)

If there's one thing that is drummed into you as a marketer, it's that "if you can't measure it, you can't tell whether you're marketing's been successful or not", and that's where this book comes in handy.

This book, time after time, tells you what to expect from a whole range of advertising experiments. It's easy to read and understand. It's logical. It's been tested. It works.

If you are a Marketer, or a business owner responsible for your own advertising, then you need to buy this book.

Jason Sullock, author of 555 Quick n Dirty Marketing Tips

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Most Recent Customer Reviews

4.0 out of 5 stars An excellent book on the basis of Copywriting
Caples was one of the most capable men to write on the effectiveness of advertising. Because he worked in direct-mail advertising most of his life. Read more

Published on 14 July 2000

5.0 out of 5 stars Advertising 101
This book gives the basic knowledges required to write good ads and reminds us that advertising is about bringing more business to your client and not winning an award for... Read more

Published on 15 May 1999

5.0 out of 5 stars The best book on advertising ever written.
Dealing with the hocus pocus of ad agencies is mind numbing from a marketer's perspective. This book gives you the specifics to challenge their "expertise. Read more

Published on 20 Feb 1999

5.0 out of 5 stars This is the bible of the advertising industry - a gotta read
David Ogilvy describes this as the most useful book on advertising that he has ever read. This book teaches all of us, from novice to veteran, everything we need to know to... Read more

Published on 22 July 1998

› See all 7 customer reviews on Amazon.co.uk

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