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Tested Advertising Methods (Prentice Hall Business Classics) Paperback – 15 Jun 1998


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Product details

  • Paperback: 304 pages
  • Publisher: Prentice Hall; 5 edition (15 Jun. 1998)
  • Language: English
  • ISBN-10: 0130957011
  • ISBN-13: 978-0130957016
  • Product Dimensions: 1.9 x 22.2 x 15.2 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 205,396 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By A Customer on 17 Feb. 1999
Format: Paperback
I had forgotten how much of my own work as a copywriter has been influenced by it. The 5th edition is full of commonsense advice and updated examples of Caples's principles at work in the real world. And what a thrill to discover my own work cited for "doing everything right" (Select Comfort ad, p 10.). Thanks for keeping Caples ideas alive for another generation.
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1 of 1 people found the following review helpful By Jason D. C. Sullock on 11 Dec. 2010
Format: Paperback
If there's one thing that is drummed into you as a marketer, it's that "if you can't measure it, you can't tell whether you're marketing's been successful or not", and that's where this book comes in handy.

This book, time after time, tells you what to expect from a whole range of advertising experiments. It's easy to read and understand. It's logical. It's been tested. It works.

If you are a Marketer, or a business owner responsible for your own advertising, then you need to buy this book.

Jason Sullock, author of 555 Quick n Dirty Marketing Tips
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1 of 1 people found the following review helpful By A Customer on 22 July 1998
Format: Paperback
David Ogilvy describes this as the most useful book on advertising that he has ever read. This book teaches all of us, from novice to veteran, everything we need to know to create advertising that sells; which is the whole purpose of the industry. Whether you are in a large agency or a one person show, reading this book will give you the edge you need. Read it. Then read it again. Considering the amount of tested information between the covers, it seems to me that the price you pay is a tiny fraction of its true value.
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3 of 4 people found the following review helpful By A Customer on 20 Feb. 1999
Format: Paperback
Dealing with the hocus pocus of ad agencies is mind numbing from a marketer's perspective. This book gives you the specifics to challenge their "expertise." The most important part of this book is that the underlying objective of advertising is "to create sales". You will not find that in most modern advertising books. Excellent book.
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By Olukunle on 15 Feb. 2015
Format: Paperback Verified Purchase
Very, very good book! A lot of the young ones in advertising should read this, if it ain't broke don't try to fix it......why try to reinvent the wheel?
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1 of 2 people found the following review helpful By A Customer on 14 July 2000
Format: Hardcover
Caples was one of the most capable men to write on the effectiveness of advertising. Because he worked in direct-mail advertising most of his life. The book is full of Gems and suggestions that are as applicable today as they were in his days. Tested Advertising Methods is as basic to advertising as the alphabet is to mankind.
I also suggest; How to make you advertising make money also by Caples and Ogilvy on Advertsing by David Ogilvy.
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