- Paperback: 160 pages
- Publisher: Kogan page; 2 edition (1 Dec 2000)
- Language English
- ISBN-10: 0749431237
- ISBN-13: 978-0749431235
- Product Dimensions: 23.4 x 15.4 x 1.1 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,671,153 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Start your own business
“This book is an excellent starting point”
Better Business
“Looks at all aspects of the topic. There is also a dedicated website”
Inside This Book
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First Sentence
There is little debate as to how powerful a communication tool the Internet is. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
There is little debate as to how powerful a communication tool the Internet is. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Clear coverage of all the main issues, very up-to-date.,
By A Customer
This review is from: Advertising on the Internet: How to Get Your Message Across on the World Wide Web (Paperback)
Gives clear coverage of everything that I need to know. I liked the logical order in which the subject was ordered. Explanations are very good. I feel that I now know the subject and feel confident with the subject. An excellent book.
2.0 out of 5 stars
DONT BOTHER,
By
This review is from: Advertising on the Internet: How to Get Your Message Across on the World Wide Web (Paperback)
Unless your really business educated and have those skills already dont bother with this complicated book.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.0 out of 5 stars (2 customer reviews) 11 of 11 people found the following review helpful:
5.0 out of 5 stars
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By henryraddick@hotmail.com - Published on Amazon.com
This review is from: Advertising on the Internet: How to Get Your Message Across on the World Wide Web (Paperback)
A sound guide to creating a strategy that keeps you in touch with your consumers in this fast-changing, new media environment. The fundamentals of advertising on the Internet are no different than other media. As a marketer, you need "reach" and "targeting" and Barratt's and Armstrong's guide will help you devise the strategy that suits you and your company's needs.
1 of 2 people found the following review helpful:
3.0 out of 5 stars
It's good but not as good as others,
By A Customer - Published on Amazon.com
This review is from: Advertising on the Internet (Paperback)
The Small Business Guide to the Internet: A Practical Guide to Going Online is the only book I've read that gives the a list of practical marketing ideas a business should use if it is to be successful online.
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