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Publication Date: 17 Oct 1991 | ISBN-10: 0415050642 | ISBN-13: 978-0415050647 | Edition: Revised English Language Ed
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
'You cannot be a global communications business if you're not big in the United States', confided the British magnate Robert Maxwell to Newsweek in November 1987. Read the first page