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Does Advertising Increase Smoking? (Occasional Paper, 107) Paperback – 19 Jan 1999


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Product details

  • Paperback: 118 pages
  • Publisher: Institute of Economic Affairs (19 Jan. 1999)
  • Language: English
  • ISBN-10: 0255364237
  • ISBN-13: 978-0255364232
  • Product Dimensions: 0.6 x 13.3 x 21.6 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,818,685 in Books (See Top 100 in Books)

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While the author is an academic himself, this booklet is to be seen as belonging firmly in the camp of political agenda setting literature, rather than a scientific text on the benefits (or otherwise) of tobacco advertising bans.

The book is divided into an introductory section on the use and effects of advertising in mature industries, looks at the legal groundwork necessary to impose a limit on the freedom of speech, which such a ban would bring about and then goes on to criticise the various studies on the effectiveness of tobacco advertising bans - an impartial examination of the existing literature this is not.

There is no new evidence presented or in fact no argument made for why such bans are counterproductive, the main thrust follows the approach of there being insufficient proof for the theory of tobacco advertising ban effectiveness, which should therefore not be implemented.

In fact in criticising the Smee report - one of the studies looked at - the author also writes the ultimate criticism of his own work, "Coupled with the highly selective choice of studies reviewed, it is difficult to attach much significance to the impartiality of the authors involved".

Ultimately, the book has also aged badly - subsequent research has rendered much of it irrelevant. Studies such as cited in Gladwell's The Tipping Point: How Little Things Can Make a Big Difference or Lindstrom's Buyology: How Everything We Believe About Why We Buy is Wrong bring the debate away from an ideological to a much more solid, scientific level.
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