Top positive review
Advertising In A Digital Age - Undoubtedly Amazing!
on 23 January 2013
I find myself constantly looking up these types of books, as I am currently launching a website and I'm looking for ways to promote and consequently drive traffic to it. In this book, Gabriela explains not only the different types of ads, such as search ads (often called Adwords), on-site sponsorship or social media ads but also the different targeting methods such as behavioral or real-time targeting. All in all I am VERY HAPPY with my purchase and although it will still take some time to implement all the steps in this book, I highly recommend it!
Five out of five for this excellent guide!