Review
'Innovative and witty' --The Guardian
'Will captivate anyone who's ever been suckered by an ad' --Time Out London
'A useful reference for anyone studying or working in the current advertising, marketing and communications industry' --200 by 200 ezine
'Invaluable ... can be enjoyed by students of the art or by anyone who wants to catch up with loads of images from cool global campaigns they probably never saw'
--Arena
'Will captivate anyone who's ever been suckered by an ad' --Time Out London
'A useful reference for anyone studying or working in the current advertising, marketing and communications industry' --200 by 200 ezine
'Invaluable ... can be enjoyed by students of the art or by anyone who wants to catch up with loads of images from cool global campaigns they probably never saw'
--Arena
Product Description
Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.
About the Author
Tom Himpe works as a European strategic planner on key brands.
