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Advertising is Dead: Long Live Advertising!: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace

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Advertising is Dead: Long Live Advertising!: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace (Hardcover)

by Tom Himpe (Author), Will Collin (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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This item: Advertising is Dead: Long Live Advertising!: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace by Tom Himpe
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Guerrilla Advertising: Unconventional Brand Communication by Gavin Lucas
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken
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Product details

Hardcover: 224 pages
Publisher: Thames & Hudson; illustrated edition edition (18 Sep 2006)
Language English
ISBN-10: 0500513147
ISBN-13: 978-0500513149
Product Dimensions: 28.2 x 24.9 x 3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 203,867 in Books (See Bestsellers in Books)
Popular in this category:
#32 in Books > Art, Architecture & Photography > Graphic Arts > Advertising

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Product Description

Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.

About the Author

Tom Himpe works as a European strategic planner on key brands.

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6 of 7 people found the following review helpful:

5.0 out of 5 stars All's well that ends well, 5 Dec 2006

By	Just another Tom (Brussels) - See all my reviews

Advertising might be dead, it's never been this kicking as in this book. This is not a book from a guy who likes to read his own writing. It has some text, but luckily all brought down to the bare essentials. Some very interesting theories and hands-on tips about the brightest kid in advertising class nowadays; guerilla advertising. It shows loads of examples with 'behind the scenes' comments when available. Interesting book, nicely illustrated.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars My design bible, 10 Dec 2008

By	Ms. S. Knoglinger "Steph" - See all my reviews (REAL NAME)

This review is from: Advertising is Dead: Long Live Advertising! (Paperback)

This book is brilliant for anyone interested in alternative advertising. I was really stuck on a project trying to make a television advert then i discovered this book which is full of images to give plenty of inspiration. At the back of the book there is even a 20 step thinking technique to develop alternative advertising ideas. A really good book worth buying!

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