Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.
| |||||||||||||||
 Trade In this Item for up to £2.33
Trade in Advertising is Dead: Long Live Advertising!: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace for an Amazon.co.uk gift card of up to £2.33, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more
|
Book Description
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, and more.
Product Description
Review
'Innovative and witty' --The Guardian
'Will captivate anyone who's ever been suckered by an ad' --Time Out London
'A useful reference for anyone studying or working in the current advertising, marketing and communications industry' --200 by 200 ezine
'Invaluable ... can be enjoyed by students of the art or by anyone who wants to catch up with loads of images from cool global campaigns they probably never saw'
--Arena
'Will captivate anyone who's ever been suckered by an ad' --Time Out London
'A useful reference for anyone studying or working in the current advertising, marketing and communications industry' --200 by 200 ezine
'Invaluable ... can be enjoyed by students of the art or by anyone who wants to catch up with loads of images from cool global campaigns they probably never saw'
--Arena
About the Author
Tom Himpe works as a European strategic planner on key brands.
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This book is brilliant for anyone interested in alternative advertising. I was really stuck on a project trying to make a television advert then i discovered this book which is full of images to give plenty of inspiration. At the back of the book there is even a 20 step thinking technique to develop alternative advertising ideas. A really good book worth buying!
1 of 1 people found the following review helpful
By Bought It
Format:Hardcover
This book centres around ambient media: the stunts the ad industry pulls to take their message off the billboards and TV, and plonk it on the street for all to see. Although, the reality is hardly anyone does ever get to see these executions, except in books like this. The cynically-minded would suggest these ideas are created less for public, and more for awards jury consumption.
That said, there's some engaging work here, mainly either using comic or shock value to see the message home. For example, one particularly compelling execution is an ashtray, moulded into the shape of a heart (the organ, not the icon), into which the smoker literally stubs their cigarette's ash. Another, promoting The Invisible Man, is a dog, walking the streets with a stiffened lead which makes it look like it's being walked by, well, The Invisible Man. Job done.
There's plenty more good work, but there's also a fair amount of ill-judged work here too.
For instance, the yellow skip used to advertise an IKEA store opening, somehow exacerbates IKEA's own image of cheap throwaway furniture. Then there's the team of pyjama-clad individuals 'sleeping' on London's pavements and Underground platforms, apparently raising awareness of British Airways' sleeper service. They just look like they're sleeping rough, and that's surely not the image BA wanted to create.
Some material is clunky, such as a headline by TBWA\Stockholm for loan company SBAB which goes 'If only SBAB made ads we've noticed, we'd have gone to them and saved SEK 470 a month'. What was that? Other pieces don't appear to be saying anything, like a flag planted in a dog pooh by The American Legacy Foundation, which reads 'Cigarettes contain amonia. So does dog poop'. So what?
It's easy to make the assumption that because well-shot work appears in a compendium like this, that it will be automatically brilliant. I wouldn't say don't buy this book, but I would say don't make that assumption.
That said, there's some engaging work here, mainly either using comic or shock value to see the message home. For example, one particularly compelling execution is an ashtray, moulded into the shape of a heart (the organ, not the icon), into which the smoker literally stubs their cigarette's ash. Another, promoting The Invisible Man, is a dog, walking the streets with a stiffened lead which makes it look like it's being walked by, well, The Invisible Man. Job done.
There's plenty more good work, but there's also a fair amount of ill-judged work here too.
For instance, the yellow skip used to advertise an IKEA store opening, somehow exacerbates IKEA's own image of cheap throwaway furniture. Then there's the team of pyjama-clad individuals 'sleeping' on London's pavements and Underground platforms, apparently raising awareness of British Airways' sleeper service. They just look like they're sleeping rough, and that's surely not the image BA wanted to create.
Some material is clunky, such as a headline by TBWA\Stockholm for loan company SBAB which goes 'If only SBAB made ads we've noticed, we'd have gone to them and saved SEK 470 a month'. What was that? Other pieces don't appear to be saying anything, like a flag planted in a dog pooh by The American Legacy Foundation, which reads 'Cigarettes contain amonia. So does dog poop'. So what?
It's easy to make the assumption that because well-shot work appears in a compendium like this, that it will be automatically brilliant. I wouldn't say don't buy this book, but I would say don't make that assumption.
8 of 10 people found the following review helpful
Format:Hardcover
Advertising might be dead, it's never been this kicking as in this book. This is not a book from a guy who likes to read his own writing. It has some text, but luckily all brought down to the bare essentials. Some very interesting theories and hands-on tips about the brightest kid in advertising class nowadays; guerilla advertising. It shows loads of examples with 'behind the scenes' comments when available. Interesting book, nicely illustrated.
Would you like to see more reviews about this item?
›
Go to Amazon.com to see both reviews
4.5 out of 5 stars
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
5.0 out of 5 stars
Good book
Big book, really useful. lots of information and images, great to learn and for project work. Cant fault this book.
Published 3 months ago by LizWx
5.0 out of 5 stars
Book review
Initially there was a mix up with the book sent - I ordered a hardback and received a slightly battered paperback - however, union books were so helpful in correcting the mix-up... Read more
Published on 27 Aug 2010 by clong
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
