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The Advertising Controversy (Hardcover)

by Mark S. Albion (Author), Paul W. Farris (Author) "What are the economic effects of advertising? ..." (more)

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Product details

Hardcover: 245 pages
Publisher: Greenwood Press (28 Feb 1981)
Language English
ISBN-10: 086569057X
ISBN-13: 978-0865690578
Product Dimensions: 24.8 x 17.1 x 2.5 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 2,995,518 in Books (See Bestsellers in Books)

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"A comprehensive, well-documented review and summary of extensive research literature on the economic role and impact of advertising. . . . [It] provides valuable insights for economic theorists, marketing managers, public policymakers, as well as academicians."-Choice

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