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Review
The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended.
Product Description
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
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Most Helpful Customer Reviews
5.0 out of 5 stars
the copy best book,
By Marcelo Carvalho "ylonmc" (London, United Kingdom) - See all my reviews
This review is from: Advertising Concepts and Copy (Paperback)
This is probably the best book about advertising out there.
If you're an art director you probably wont like it because all the ads are from the 80s and 90s. But if you're a copywriter you can be sure that this is your bible. Felton did an amazing job writing this book. It tells you how to write long copy, how to write great headlines and why a good ad is not enough. It covers all the traditional media and explains to you how to think in advertising. Felton also shows lot of ads and tells the story behind them. Undoubtedly a great book.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.5 out of 5 stars (13 customer reviews) 7 of 7 people found the following review helpful:
5.0 out of 5 stars
A great book,
By A Customer - Published on Amazon.com
This review is from: Advertising: Concept and Copy (Paperback)
For anyone that wants to know how to make great ads this book is a must have. Great for beginers and experts as well. It is hard to find good books on advertising and this one I recomend. It is very easy to read and understand and contains great information on all aspects of advertising.
8 of 9 people found the following review helpful:
5.0 out of 5 stars
mr. felton rocks!,
By RollerDerbyRocks - Published on Amazon.com
This review is from: Advertising: Concept and Copy (Paperback)
i was lucky enough to have mr. george felton as a professor for copywriting. loved his class and loved his book. he teaches as well as he writes. our class was taught from his book by taking different excerpts from different chapters as lessons. both his class and his book have been first class all the way. a good book to read on advertising. it gives you a different perspective on the whole relm of the advertising industry. stellar book!
8 of 9 people found the following review helpful:
5.0 out of 5 stars
You're not really an "ad guy" until you read this!,
By A Customer - Published on Amazon.com
This review is from: Advertising: Concept and Copy (Paperback)
I read this book 4 years ago and still refer to it when I'm in a slump or just want to generate new ideas. I would suggest this to anyone in the advertising business or anyone interested in learning how to concept. It really gives a fresh and new perspection on how to look at a product, and then how to write about it. It's simple, funny and keeps you wanting to read more. I know a lot of George's work, and found it just as entertaining as informational as his articles. George kicks some serious concepting [rear].
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