or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
17 used & new from £12.00
Have one to sell? Sell yours here
 
   
The Advertising Concept Book: Think Now, Design Later
 
See larger image and other views 
Share your own customer images
Publisher: learn how customers can search inside this book.

The Advertising Concept Book: Think Now, Design Later (Hardcover)

by Pete Barry (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: £19.95
Price: £12.97 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £6.98 (35%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Friday, November 13? Choose Express delivery at checkout. See Details
14 new from £12.00 3 used from £12.03
Other Editions: RRP: Our Price: Other Offers:
Paperback 8 used & new from £17.33

Frequently Bought Together

The Advertising Concept Book: Think Now, Design Later + Creative Advertising: Ideas and Techniques from the World's Best Campaigns + Ogilvy on Advertising
Price For All Three: £37.18

Show availability and delivery details

Customers Who Bought This Item Also Bought

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)

by Luke Sullivan
5.0 out of 5 stars (3)  £9.16
Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

by Mario Pricken
5.0 out of 5 stars (5)  £14.72
A Technique for Producing Ideas (McGraw-Hill Advertising Classic)

A Technique for Producing Ideas (McGraw-Hill Advertising Classic)

by James Young
4.1 out of 5 stars (8)  £3.47
Advertising is Dead: Long Live Advertising!

Advertising is Dead: Long Live Advertising!

by Tom Himpe
5.0 out of 5 stars (2)  £14.99
The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising

by Ken Burtenshaw
5.0 out of 5 stars (2)  £12.60
› Explore similar items

Product details

  • Hardcover: 272 pages
  • Publisher: Thames & Hudson (4 Aug 2008)
  • Language English
  • ISBN-10: 0500514054
  • ISBN-13: 978-0500514054
  • Product Dimensions: 24 x 20.4 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 5,332 in Books (See Bestsellers in Books)

    Popular in these categories:

    #4 in  Books > Business, Finance & Law > Sales & Marketing > Advertising
    #88 in  Books > Business, Finance & Law > Management

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Facebook Advertising opens new browser window
www.facebook.com/ads/  -  Reach the exact audience you want with relevant targeted ads. 
   A New Breed of Design opens new browser window
www.SoVibrant.co.uk  -  Interior Design for Residential, Commercial and Education Spaces 
   post office advertising opens new browser window
www.pops-advertising.co.uk  -  poster advertising in post offices adverts in post offices 
  
 

Product Description

Tony Cullingham, Course Director, The Watford Creative Advertising Course

'Enormously encouraging, practical and entertaining. If this book could stand in front of a class and talk, I'd be out of a job'


Creative Review

'Invaluable advice'
See all Product Description

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(1)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

The Advertising Concept Book: Think Now, Design Later
76% buy the item featured on this page:
The Advertising Concept Book: Think Now, Design Later 5.0 out of 5 stars (3)
£12.97
Ogilvy on Advertising
8% buy
Ogilvy on Advertising 5.0 out of 5 stars (19)
£9.49
It's Not How Good You Are, It's How Good You Want To Be
7% buy
It's Not How Good You Are, It's How Good You Want To Be 4.1 out of 5 stars (31)
£3.64
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
5% buy
Creative Advertising: Ideas and Techniques from the World's Best Campaigns 5.0 out of 5 stars (5)
£14.72
Explore similar items
 

Customer Reviews

3 Reviews
5 star:
 (3)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
8 of 8 people found the following review helpful:
5.0 out of 5 stars How to make a great modern advertising! Then push it further! , 30 Sep 2008
I'm a junior art director doing the rounds with my book in the North and South of England. I have read many advertising books, and I have to say this one is a breath of fresh air. It is the first one that really addresses the modern issues of advertising.

Why this book is brilliant; It is like reading the "creative advertising" book by Mario Pricken but 10 times better because it tells you how to make campaigns and not "one-shot" ads. It deconstructs adverts as recent as Apples "I'm A Mac, I'm a PC" and Fallon's great Skoda work.
It also has loads of useful advice which I could spend all day talking about. (but I won't spoil it)

I cannot recommend this book enough to any young creative team who feels lost after graduating. Agencies will tell you many different things but this book finds the middle ground and will help you find the right path quicker. My only complaint is that this book didn't come out sooner.

Probably the best book since Hey Whipple Squeeze This.
Well done Pete Barry!
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2 of 2 people found the following review helpful:
5.0 out of 5 stars It's all here., 9 Mar 2009
A Kid's Review
The Advertising Concept Book: Think Now, Design Later I wish Pete Barry had written this book eight years ago when I started teaching advertising creativity. On the other hand, I'm madly jealous that he's gone and done it before I got round to it. Buy this book and you won't need to go to college or university. As good as attending the Miami Adschool. Reproducing all example ads as pencil drawing is genius - it proves that the great ideas do not date - it's content not style that matters.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 1 people found the following review helpful:
5.0 out of 5 stars Advertising School, 24 Aug 2009
By Can Burak Bizer (london) - See all my reviews
(REAL NAME)   
A nice and educative book on advertising. Adverditising is a field where no formula works, but the book is great - especially for newbes to have an overall understanding and approach - in the beginning. For seniors, it might be nice to be back-to-school and revisit some theoratical learnings and for a re-freshment.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject









i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.