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The Advertising Concept Book: Think Now, Design Later
 
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The Advertising Concept Book: Think Now, Design Later (Hardcover)

by Pete Barry (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)
RRP: £19.95
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Frequently Bought Together

Customers buy this book with Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken

The Advertising Concept Book: Think Now, Design Later + Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Price For Both: £30.19

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Product details

  • Hardcover: 272 pages
  • Publisher: Thames & Hudson (4 Aug 2008)
  • Language English
  • ISBN-10: 0500514054
  • ISBN-13: 978-0500514054
  • Product Dimensions: 24 x 20.4 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 6,914 in Books (See Bestsellers in Books)

    Popular in this category:

    #6 in  Books > Business, Finance & Law > Sales & Marketing > Advertising
  • See Complete Table of Contents

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Product Description

Tony Cullingham, Course Director, The Watford Creative Advertising Course
'Enormously encouraging, practical and entertaining. If this book could stand in front of a class and talk, I'd be out of a job'


Creative Review
'Invaluable advice'


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What Do Customers Ultimately Buy After Viewing This Item?

The Advertising Concept Book: Think Now, Design Later
84% buy the item featured on this page:
The Advertising Concept Book: Think Now, Design Later 5.0 out of 5 stars (2)
£13.97
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
5% buy
Creative Advertising: Ideas and Techniques from the World's Best Campaigns 5.0 out of 5 stars (5)
£16.22
Ogilvy on Advertising
4% buy
Ogilvy on Advertising 5.0 out of 5 stars (16)
£10.49
It's Not How Good You Are, It's How Good You Want To Be
3% buy
It's Not How Good You Are, It's How Good You Want To Be 4.0 out of 5 stars (29)
£4.46

 

Customer Reviews

2 Reviews
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Average Customer Review
5.0 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
5.0 out of 5 stars How to make a great modern advertising! Then push it further! , 30 Sep 2008
I'm a junior art director doing the rounds with my book in the North and South of England. I have read many advertising books, and I have to say this one is a breath of fresh air. It is the first one that really addresses the modern issues of advertising.

Why this book is brilliant; It is like reading the "creative advertising" book by Mario Pricken but 10 times better because it tells you how to make campaigns and not "one-shot" ads. It deconstructs adverts as recent as Apples "I'm A Mac, I'm a PC" and Fallon's great Skoda work.
It also has loads of useful advice which I could spend all day talking about. (but I won't spoil it)

I cannot recommend this book enough to any young creative team who feels lost after graduating. Agencies will tell you many different things but this book finds the middle ground and will help you find the right path quicker. My only complaint is that this book didn't come out sooner.

Probably the best book since Hey Whipple Squeeze This.
Well done Pete Barry!
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5.0 out of 5 stars It's all here., 9 Mar 2009
A Kid's Review
The Advertising Concept Book: Think Now, Design Later I wish Pete Barry had written this book eight years ago when I started teaching advertising creativity. On the other hand, I'm madly jealous that he's gone and done it before I got round to it. Buy this book and you won't need to go to college or university. As good as attending the Miami Adschool. Reproducing all example ads as pencil drawing is genius - it proves that the great ideas do not date - it's content not style that matters.
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