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The Advertising Concept Book: Think Now, Design Later
 
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The Advertising Concept Book: Think Now, Design Later (Hardcover)

by Pete Barry (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: £19.95
Price: £12.97 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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The Advertising Concept Book: Think Now, Design Later + Creative Advertising: Ideas and Techniques from the World's Best Campaigns + Ogilvy on Advertising
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Product details

  • Hardcover: 272 pages
  • Publisher: Thames & Hudson (4 Aug 2008)
  • Language English
  • ISBN-10: 0500514054
  • ISBN-13: 978-0500514054
  • Product Dimensions: 24 x 20.4 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 5,332 in Books (See Bestsellers in Books)

    Popular in these categories:

    #4 in  Books > Business, Finance & Law > Sales & Marketing > Advertising
    #88 in  Books > Business, Finance & Law > Management
  • See Complete Table of Contents

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Product Description

Tony Cullingham, Course Director, The Watford Creative Advertising Course

'Enormously encouraging, practical and entertaining. If this book could stand in front of a class and talk, I'd be out of a job'


Creative Review

'Invaluable advice'

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The Advertising Concept Book: Think Now, Design Later
76% buy the item featured on this page:
The Advertising Concept Book: Think Now, Design Later 5.0 out of 5 stars (3)
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Customer Reviews

3 Reviews
5 star:
 (3)
4 star:    (0)
3 star:    (0)
2 star:    (0)
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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
8 of 8 people found the following review helpful:
5.0 out of 5 stars How to make a great modern advertising! Then push it further! , 30 Sep 2008
I'm a junior art director doing the rounds with my book in the North and South of England. I have read many advertising books, and I have to say this one is a breath of fresh air. It is the first one that really addresses the modern issues of advertising.

Why this book is brilliant; It is like reading the "creative advertising" book by Mario Pricken but 10 times better because it tells you how to make campaigns and not "one-shot" ads. It deconstructs adverts as recent as Apples "I'm A Mac, I'm a PC" and Fallon's great Skoda work.
It also has loads of useful advice which I could spend all day talking about. (but I won't spoil it)

I cannot recommend this book enough to any young creative team who feels lost after graduating. Agencies will tell you many different things but this book finds the middle ground and will help you find the right path quicker. My only complaint is that this book didn't come out sooner.

Probably the best book since Hey Whipple Squeeze This.
Well done Pete Barry!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars It's all here., 9 Mar 2009
A Kid's Review
The Advertising Concept Book: Think Now, Design Later I wish Pete Barry had written this book eight years ago when I started teaching advertising creativity. On the other hand, I'm madly jealous that he's gone and done it before I got round to it. Buy this book and you won't need to go to college or university. As good as attending the Miami Adschool. Reproducing all example ads as pencil drawing is genius - it proves that the great ideas do not date - it's content not style that matters.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Advertising School, 24 Aug 2009
By Can Burak Bizer (london) - See all my reviews
(REAL NAME)   
A nice and educative book on advertising. Adverditising is a field where no formula works, but the book is great - especially for newbes to have an overall understanding and approach - in the beginning. For seniors, it might be nice to be back-to-school and revisit some theoratical learnings and for a re-freshment.
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