I just put my new Che Part 1 disc in my PS3 and I had to sit through so many ads, I am already disappointed with the this Blu Ray! I think I had to watch (no way to skip) though a Kit-Kat ad, an ad for Gomora, an add for the Wrestler, and finally an ad for Sky+HD which by the way is very long! I BOUGHT this disc, I shouldn't have to sit though commercials as if I'm watching free TV! Next time I'll just download the think to avoid the ads.
I don't know about this disc but there are other discs with trailers/adverts that seem like you can't skip them, if you press 'next chapter' (R1 on the PS3 controller) it always skips to the next trailer. Keep pressing 'next chapter' on your remote or your PS3 controller until it gets to the menu screen. I have over a hundred Blu-Rays and quite a few that seem like you can't skip trailers, but you can.
Indeed, I read about this in reviews, and thus I will not buy the UK edition of this film. It's a preposterous practice that should always be reported in reviews and avoided by all potential customers. On a film like Che, the irony - and disgrace- is particularly felt.