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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
 
 
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising (Hardcover)
by Erik Du Plessis (Author) "Many advertising books avoid asking a very basic question: 'Does advertising work?' ..." (more)
4.5 out of 5 stars  (2 customer reviews)
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Product details

  • Hardcover: 232 pages
  • Publisher: Kogan Page Ltd (3 May 2005)
  • Language English
  • ISBN-10: 0749443669
  • ISBN-13: 978-0749443665
  • Product Dimensions: 23.4 x 15.6 x 2.6 cm
  • Average Customer Review: 4.5 out of 5 stars  (2 customer reviews)
  • Amazon.co.uk Sales Rank: 84,359 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Paperback  |  All Editions

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Product Description

Jim Williams, Executive Vice President, Director of Strategy and Research, Y&R/Wunderman EMEA
"..a very good read. Erik du Plessis takes us on a personal tour of the latest scientific discoveries about how the brain works, and what they mean for advertising."

—Fast Company, June 2005
"Measurement of advertising effectiveness is in demand, and this book helps both creatives and accountants deal with it."

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Inside This Book (Learn More)
First Sentence
Many advertising books avoid asking a very basic question: 'Does advertising work?' Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 Reviews
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