- Paperback: 118 pages
- Publisher: iUniverse (6 Mar 2008)
- Language English
- ISBN-10: 0595484530
- ISBN-13: 978-0595484539
- Product Dimensions: 22.9 x 15.2 x 0.7 cm
- Amazon Bestsellers Rank: 3,261,857 in Books (See Top 100 in Books)
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
Product Description
Product Description
The crafting of winning brand strategies is the cornerstone to any marketer's professional success and personal growth. This book is all about critical success factors that showcase the key lessons learned and tools of the trade from years of experience in battling the highly competitive marketing wars on both a global and local market front. Introduced are marketing rules of engagement illustrated through personal experiences with actionable best practices so that marketers can have the confidence to build on big ideas by slaughtering sacred cows and avoiding the repeat of several prototypical brand marketing mistakes and misconceptions. Several new ways to implement the traditional tools for the trade are presented including a new strategy model called the Brand Activation Matrix; a new approach to utilizing SWOT analysis whereby a manageable number of Must-Win-Battles are leveraged throughout the organization; a brand positioning model that truly differentiates; a new product development growth strategy model that is based on identifying industry segment 'Hot Spots'; and a Brand Marketing Annual Planning Template that leverages the brand's key issues and challenges for strategies, action plans, budget development, ROI and measurement criteria.
About the Author
Steven L. Savino is Founder, President and CEO of Savino Global Group, LLC, specialists in global marketing seminars and executive workshops.Savino has exceptional experience as a professional marketer with global brand-building accomplishments in several multi-national companies across consumer packaged goods, retail, electronics, entertainment, internet and franchising.Savino resides, just outside New York City, in Warren Township, New Jersey with his daughter Patrece.
Inside This Book
(Learn More)
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
The things I learned simply by turning a page.
8 Sep 2010
Amazon Verified Purchase
As an Author and entrepreneur I have always wanted to achieve marketing skills that would assist me in my enterprises. I chose this particular book at random. I find the author very knowledgeable and extremely helpful in putting ideas forward from his own experiences, which are many and varied.
A'know-it-all' recently told me that most books on marketing are the products of ego mania; and, boring to the point that if one has amnesia some will put you to sleep quicker than a fast acting sleeping pill-zzzzzzzzzzzzzzzzzz.
Not so with this particular book!
Incidentally, I too would have liked to have had a personal rapport with Ringo Starr. In this respect I am more than a bit jealous of Mr. Savino, the author! Regarding Six Flags Theme Park, I wonder if that funny little man in the commercials for the Park might not be Mr. Savino himself??
All in all this particular book is informative and makes for easy reading, and assimilation of ideas and suggestions, which are myriadGodiva Chocolate: 8 pc. Signature Truffle AssortmentYoga: Dance of the Gods
A'know-it-all' recently told me that most books on marketing are the products of ego mania; and, boring to the point that if one has amnesia some will put you to sleep quicker than a fast acting sleeping pill-zzzzzzzzzzzzzzzzzz.
Not so with this particular book!
Incidentally, I too would have liked to have had a personal rapport with Ringo Starr. In this respect I am more than a bit jealous of Mr. Savino, the author! Regarding Six Flags Theme Park, I wonder if that funny little man in the commercials for the Park might not be Mr. Savino himself??
All in all this particular book is informative and makes for easy reading, and assimilation of ideas and suggestions, which are myriadGodiva Chocolate: 8 pc. Signature Truffle AssortmentYoga: Dance of the Gods
Was this review helpful?
Let us know
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
