Adventures in Capitalism is a collection of short stories, which hang together through many references well known brands, and people's struggles with contemporary society.
The quality of stories in this volume varies considerably, in part a reflection of the experimental nature of much of the work. Toby Litt uses Adventures in Capitalism to explore different forms and voices, not all of which are successful. The better cuts include "Moriarty", about a contemporary teenage Sherlock Holmes chasing her very own arch-enemy, "Please Use A Basket" following a Boots' poster girl, and "When I Met Michael Foucault", chronicling an extended dream sequence about the eponymous French philosopher.
Of a less certain quality is "After Wagamama But Mainly Before", in which the identity of the characters is constantly shifting, and "...The Betamax Boy" which comes across as an extended rant about Jeremy Beadle, or "It Could Have Been Me And It Was", a not so funny story about someone who chooses to believe all the advertising they see.
The inconsistent quality makes it somewhat disappointing, and the stories sometimes appear to be lacking a heart. However, the stories are tightly constructed, and there is enough dark humour running through them to sustain the reader.