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Advanced Web Metrics with Google Analytics [Paperback]

Brian Clifton
4.2 out of 5 stars  See all reviews (13 customer reviews)
RRP: £26.99
Price: £18.08 & FREE Delivery in the UK. Details
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Book Description

30 Mar 2012
Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi–dashboard configurations, and using Top 20 reports Provides a detailed best–practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay–per–click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition .

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Product details

  • Paperback: 600 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (30 Mar 2012)
  • Language: English
  • ISBN-10: 1118168445
  • ISBN-13: 978-1118168448
  • Product Dimensions: 7.3 x 9.2 x 1.5 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 13,272 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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From the Back Cover

Master Google Analytics with This Complete Guide Covering the very latest version of Google Analytics (GA), the third edition of this bestseller features more ROI–building tips and techniques than ever. Want to become proficient using all of Google Analytics′ powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing? You′ll find all this and more in this complete practitioner′s guide. Learn how to use GA′s new features, why to use them, and how to apply everything Google Analytics has to offer to improve your website, your brand, and your bottom line. Become quickly productive with the new user interface and exciting new tools such as Multi–Channel Funnels Discover new capabilities, such as how to track mobile and social media visitors to your site and track embedded video usage Learn super workarounds and advanced techniques and tactics you can put to use immediately Follow best practices and learn from compelling, real–world examples Optimize your search engine marketing, monetize a non–e–commerce site, and track offline marketing as well as online Integrate Google Analytics data with third–party systems and applications, including your CRM system It would be a cliché to say Brian Clifton knows Google Analytics like the back of his hand. But he does. So if there is only one book you can buy on Google Analytics . . . buy this book and you′ll be on your way to being an analysis ninja!" — Avinash Kaushik , author of Web Analytics 2.0 and Digital Marketing Evangelist, Google A must–read if you′re playing in the big leagues." — Chris Sherman , Executive Editor, Search Engine Land A great practitioners resource that not only covers the technical details for a best practice setup, but also ties it back to the business objectives." — Sara Andersson , Founder of Search Integration AB and Chairperson, Search Engine Marketing Professional Organization (SEMP), Scandinavia With a good mix of concepts, examples and how–to′s, the book structure and writing style will please both marketers and technically inclined analysts, and even help reconcile both universes." — Stéphane Hamel , Director of Strategic Services, Cardinal Path

About the Author

Brian Clifton , PhD, is an internationally recognized web analytics expert who specializes in performance optimization using Google Analytics for a variety of high–profile brands. He formerly led the Google Web Analytics team for Europe, the Middle East, and Africa, and he initiated and helped launch the online learning center for the Google Analytics Individual Qualification (GAIQ). Brian regularly speaks at industry trade shows, maintains the popular blog Measuring Success (www.advanced–web–, and wrote the previous two editions of this book, which are used by students and professionals worldwide.

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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Excellent! 10 Nov 2012
By elyman
Format:Paperback|Verified Purchase
Google Analytics is a huge free resource available to every business website owner and manager everywhere and yet very few have the time or the inclination to identify how it can instantly help them to enhance the performance of their website generally, and key web pages specifically. Having read numerous books connected with SEO, this has to be one of the best. It is very readable, extremely well structured and caters for both the inexperienced and the knowledgeable having both basic explanations as well as the most advanced.
A good read but also a good reference to have on the shelf.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Highly recommended 19 Jun 2012
Format:Paperback|Verified Purchase
Whether you're new to Google Analytics or have been under-using it for years, this book will teach you loads about a tool that's actually pretty amazing, given that it's free. There won't be many people who won't learn something from the book. I didn't have the first two editions of the book but this third is fully up-to-date (for now) and very user friendly. It's well-produced by the same publishers who do Avinash Kaushik's legendary books on web analytics and it's similarly indispensable. It doesn't just explain the many, many features that GA has but gives you methodology for implementing the potential of the tool. So, whether you're looking for the basics, for more advanced segmentation and essential features like campaign tracking or the latest stuff such as multichannel funnel analysis, it's all there and in easily digestible form. There's a colour section to supplement the many black and white illustrations, which is helpful.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Advanced Web Metrics with Google Analytics 25 May 2012
Format:Paperback|Verified Purchase
Top professional product.
MUST to-do-read book for analytics practitioners: detailed, specific and easy-to use guide
I strongly suggest the reading to everybody - at all the level- interested in GA and in analytics in general
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5.0 out of 5 stars Love it 23 Dec 2013
By Omi
Format:Paperback|Verified Purchase
Must have product for all web developers and marketing teams. Learn so much in a very very easy way.Buy it now.
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Use this book for a MSc assignment. Delivers a thorough explanation of all functions available and suggested circumstances to make best use of.
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5.0 out of 5 stars Excellent 6 Dec 2012
Format:Paperback|Verified Purchase
A good guide for professionals and mere mortals like us, highly recommended for all levels of user, it will change your business goals.
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5.0 out of 5 stars Buy it! 25 Oct 2012
Format:Paperback|Verified Purchase
I am a Marketing Analyst and want to broaden my portfolio to Web Analytics. Colleagues recommended I read this. I've owned it a couple of weeks and am already creating reporting suites and troubleshooting for a B2B company.
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Most Recent Customer Reviews
1.0 out of 5 stars Extremely disappointing!
Warning! Do not buy this book if you want to use Google Analytics in 2013 or beyond. The book is absolutely useless after Google Analytics changes. Read more
Published 4 months ago by Mr. B. J. Leggett
4.0 out of 5 stars Good but not that advanced
A good well written book by someone who has a great track record in the field, definitely suitable to anyone embarking on using Google Analytics for the first time, or as a great... Read more
Published 10 months ago by Professional SEO Consultant
1.0 out of 5 stars very poor quality paper and print
Initial review upon opening, shocking for the price, looks like it was poorly printed on old newspaper. Read more
Published 13 months ago by John
3.0 out of 5 stars Well written but buy the paper version
This book is very well written and covers everything required. Perfect book. BUT buy the paper version as it is hard to find exactly the article I require without scanning through... Read more
Published 16 months ago by Mr Ian Guest
5.0 out of 5 stars Well written guide to Analytics
This book has given me a deeper insight to Analytics and the best thing is it's written in a way that makes it easy to read and easy to understand. Read more
Published 18 months ago by Søren
5.0 out of 5 stars Fantastic book for academia and professionals
The history of Web Analytics is very recent! We saw the arrival of the World Wide Web in 1990. Silently an industry grew in the shadows, an industry designed to monitor the... Read more
Published on 8 April 2012 by Nigel Bradley
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