- Paperback: 528 pages
- Publisher: John Wiley & Sons; 2nd Edition edition (5 Mar 2010)
- Language English
- ISBN-10: 0470562315
- ISBN-13: 978-0470562314
- Product Dimensions: 18.9 x 2.9 x 23.4 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 136,137 in Books (See Top 100 in Books)
- See Complete Table of Contents
Advanced Web Metrics with Google Analytics
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Product Description
Product Description
Packed with insider tips and tricks, this how–to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.
This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
- Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software′s original creators
- Explains what filters keep data accurate, how to measure Flash usage and tag for e–mail marketing, and what visitor segmentation provides the most useful feedback
- Examines principles and practices of Web analytics, then shows how to use GA′s reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
- Discusses advanced setups for configuring goals and filters, how to integrate GA with third–party systems, and how to leverage the new API
Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
From the Back Cover
Become a Google Analytics Expert: The Practitioner′s Complete Guide
Want to implement and apply advanced web analytics techniques—without having to be an expert? Google insider and web metrics expert Brian Clifton helps you harness the full power of Google Analytics (GA) with this new edition of his bestselling book. This book shows you analytics that are advanced enough to give you all the crucial decision–making insights, yet simple enough to digest and quickly implement in a clever way.
Whether you′re a novice or veteran, you′ll soon be applying the very latest GA techniques, best practices, and some great hacks. From tracking social media to configuring data filters to interpreting results, start here and quickly improve your skills, your website, your brand, and your profits.
Configure a best–practice implementation for a solid web metrics platform
Understand features and reports in detail
Optimize the performance of your website by learning from real–world examples
Integrate AdWords, AdSense, and your internal site search tracking tool
Use Google Analytics in conjunction with A/B and multivariate testing
Optimize your online and offline marketing campaigns
Integrate Google Analytics data with third–party systems and applications, including your CRM system
Leverage the new Google Analytics API
This book is a comprehensive roadmap to helping you get the most from your metrics. It′s an indispensable guide to helping you take your online marketing campaigns to the next level."—Chris Sherman, Executive Editor, Search Engine Land
If you′re looking for a practical, tactical guide in how to implement and think about web marketing optimization, look no further. Brian Clifton spells it out by industry, by job function, by Key Performance Indicator, and more."—Jim Sterne, Founding Director and Chairman of the Web Analytics Association
The must–read for anyone looking to get the most value out of Google Analytics and web analytics."—Ashley Friedlein, CEO, Econsultancy
Guarantee your future employment—buy, read, and implement all of the techniques of this outstanding book."—Bill Hunt, coauthor, Search Engine Marketing Inc.
Special offers from Google Inside, get a Google AdWords gift card worth $25 and find details on how you can save 50% on the Google Analytics Individual Qualification test!
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
My favourite in-depth analytics book. Admittedly the only other one I've read is the one by Avinash Kaushik, but I find this much more useful simply as it focuses on Google Analytics, rather than talking about other analytics packages.
This book clearly explains the basics, then goes into huge detail about certain aspects. It's very easy to skip the more complex sections if you wish, and the author explains that you won't be missing anything crucial if you do skip it.
One of the most useful sections is that it explains what metrics different types of websites should be looking for, for explain showing what an e-commerce site should be particularly focused on.
Yes there are lots of blog posts around the net explaining analytics, but I'd still recommend reading this for the expertise and advice contained.
The only downside, it is outdated in some places. Within a few weeks from writing this review (Mar-11) a redesign of GA is coming out, so some guides are likely not to work in the future.
This book clearly explains the basics, then goes into huge detail about certain aspects. It's very easy to skip the more complex sections if you wish, and the author explains that you won't be missing anything crucial if you do skip it.
One of the most useful sections is that it explains what metrics different types of websites should be looking for, for explain showing what an e-commerce site should be particularly focused on.
Yes there are lots of blog posts around the net explaining analytics, but I'd still recommend reading this for the expertise and advice contained.
The only downside, it is outdated in some places. Within a few weeks from writing this review (Mar-11) a redesign of GA is coming out, so some guides are likely not to work in the future.
2 of 2 people found the following review helpful
Format:Kindle Edition
This is a good in-depth book on Google Analytics, which will take you up to an intermediate/advanced level.
However, 2 things disappointed me -
The book is based around the old GATC, so there is no documentation at all on the asynchronous tagging & gaq_push - just a passing "this is in beta".
Filters are a powerful feature, but are addressed in little more than a section in the "Google hacks" chapter. I'd like to have seen a full chapter devoted to them.
However, 2 things disappointed me -
The book is based around the old GATC, so there is no documentation at all on the asynchronous tagging & gaq_push - just a passing "this is in beta".
Filters are a powerful feature, but are addressed in little more than a section in the "Google hacks" chapter. I'd like to have seen a full chapter devoted to them.
Format:Paperback
Working as a Web Analyst, new to google Analytics, (used Sitecatalyst before) I found this book VERY helpful. My aim is to become a certified practioner and this book may be able to let me pass the exam.
The book has alot of theory (in a good way) and contains alot of practical screenshots, tagging instructions and recommendations and other useful hints.
Links to other useful websites and articles are also available. It is very well written and takes you through every possible Google Analytics scenario. I use this book daily and would say that this book is great for a novice as well for an advanced practitioner.
I would say: BUY IT! You won't regret!"
The book has alot of theory (in a good way) and contains alot of practical screenshots, tagging instructions and recommendations and other useful hints.
Links to other useful websites and articles are also available. It is very well written and takes you through every possible Google Analytics scenario. I use this book daily and would say that this book is great for a novice as well for an advanced practitioner.
I would say: BUY IT! You won't regret!"
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Most Recent Customer Reviews
I will never sell this book!!!
Great book! I have been in online marketing industry for last 8 years now and never came across a book like this before. Read more
Published 9 months ago by Ray Khan
Book Advanced web Metrics
This book is "must have" for webmasters, web marketing department and anybody who want to improve their website traffic, conversation rates, find weak pages, errors on web and more... Read more
Published 12 months ago by Svarcs
If you want to make the most of any web site get this book
A great book that delves into the intricacies of google analytics. I have had a google analytics account for quite a while now but didnt do much with it bar looking at the basic... Read more
Published 19 months ago by W. B. Taylor
Excellent guide, well written
I haven't had time in my life to read this book form cover-to-cover just yet, but having dipped in and out of it, I am very impressed so far. Read more
Published 23 months ago by Kimball Conley
Great Reference Book
This book is superb, not only is it a great reference book, but it also has great advice on how to analyse reports and also covers the more complicated issues involving Google... Read more
Published on 23 May 2010 by David Whitehouse
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