From the Back Cover
Become a Google Analytics Expert: The Practitioner′s Complete Guide
Want to implement and apply advanced web analytics techniques without having to be an expert? Google insider and web metrics expert Brian Clifton helps you harness the full power of Google Analytics (GA) with this new edition of his bestselling book. This book shows you analytics that are advanced enough to give you all the crucial decision–making insights, yet simple enough to digest and quickly implement in a clever way.
Whether you′re a novice or veteran, you′ll soon be applying the very latest GA techniques, best practices, and some great hacks. From tracking social media to configuring data filters to interpreting results, start here and quickly improve your skills, your website, your brand, and your profits.
Configure a best–practice implementation for a solid web metrics platform
Understand features and reports in detail
Optimize the performance of your website by learning from real–world examples
Integrate AdWords, AdSense, and your internal site search tracking tool
Use Google Analytics in conjunction with A/B and multivariate testing
Optimize your online and offline marketing campaigns
Integrate Google Analytics data with third–party systems and applications, including your CRM system
Leverage the new Google Analytics API
This book is a comprehensive roadmap to helping you get the most from your metrics. It′s an indispensable guide to helping you take your online marketing campaigns to the next level." Chris Sherman, Executive Editor, Search Engine Land
If you′re looking for a practical, tactical guide in how to implement and think about web marketing optimization, look no further. Brian Clifton spells it out by industry, by job function, by Key Performance Indicator, and more." Jim Sterne, Founding Director and Chairman of the Web Analytics Association
The must–read for anyone looking to get the most value out of Google Analytics and web analytics." Ashley Friedlein, CEO, Econsultancy
Guarantee your future employment buy, read, and implement all of the techniques of this outstanding book." Bill Hunt, coauthor, Search Engine Marketing Inc.
Special offers from Google Inside, get a Google AdWords gift card worth $25 and find details on how you can save 50% on the Google Analytics Individual Qualification test!
About the Author
Brian Clifton, Ph.D., is an internationally recognized Google Analytics expert who consults on website performance optimization for global clients. As the former head of web analytics for Google Europe, Middle East, and Africa, he defined the strategy for adoption and built a team of pan–European product specialists. Brian speaks at industry conferences, writes regularly on his Measuring Success blog (www.advanced–web–metrics.com/blog), and wrote the first edition of this book.