Advanced Google AdWords: Amazon.co.uk: Brad Geddes: Books

Product Description

Master Google AdWords and get more out of your campaigns

What′s the secret to making every pay–per–click of your Google AdWords really pay? This must–have guide–written by a Google Advanced AdWords seminar instructor–shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won′t want to miss this expert, detailed instruction.

Covers the essential and advanced capabilities of Google AdWords
Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more
Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step–by–step guide of advanced concepts
Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns
Reinforces concepts through fascinating, real–world case studies
Includes a $25 Google Adwords Gift Card for new customers

If you′ve been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

From the Back Cover

Optimize Your AdWords Account with Advanced Techniques, Tips, and Insights

Do you want to increase your AdWords ROI and drive more traffic to your site? In this comprehensive guide to AdWords, you will learn expert strategies to create, manage, and tweak AdWords campaigns that improve your bottom line.

Discover how to choose and organize keywords based upon user intent and the buying funnel
Learn to control exactly when, where, and how your ads are displayed
Write ads that connect with searchers to not only increase traffic, but also increase sales
Learn the secrets that make the content network perform for your goals
Create landing pages that increase conversion rates
Get insight into how quality score is calculated and techniques for improving your quality score
Delve into different bidding techniques so every keyword becomes profitable
Master testing ad copy and landing pages to determine your profits for every impression
Develop a schedule–friendly action plan to continuously optimize and expand your AdWords account
Get a Google AdWords gift card worth $25, plus save $50 on an Advanced AdWords for Success Seminar and save up to $100 on Certified Knowledge Training

Never before has an advertising program existed that has a level playing field for small businesses and international enterprises. Regardless of your AdWords spend or company size, the strategies covered inside this book will help your advertising become more profitable.

Praise for Advanced Google AdWords

Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.—Chris Sherman, Executive Editor, Search Engine Land

Do you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.—Joshua Dreller, Vice President, Media Technology and Analytics, Fuor Digital

The real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That′s what this book will help you do.—Vanessa Fox, author, Marketing In The Age Of Google

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8 of 8 people found the following review helpful

A serious book on a serious topic 26 Sep 2010

By A. Admiraal

Format:Paperback

I have read a number of books on Google AdWords and pay-per-click advertising. Most were written in a 'get rich quick' kind of style that did not instill much confidence.

This book is very different. It is comprehensive, thorough and serious. Very, very serious. Unlike some of the 'get rich quick' babblers would have you believe, pay-per-click advertising is a rather technical matter, more about maths than about romantic success stories. So any book that treats the topic seriously, in a detailed and comprehensive manner, is likely to be - well - dull. However, those how are truly interested in understanding the mechanics behind successful and sustainable PPC campaigns will find this an exciting read; Not despite, but because of its comprehensiveness. Fortunately, the book is also very well organized in 17 more or less self-contained chapters, so experienced advertisers will have not much trouble finding the goodies for them.

Giddes has done a commendable job of presenting all the relevant information as concise as is possible without losing clarity. That adds up to a rather hefty book. Therefore, those who are merely looking for an introduction in Google AdWords might feel a bit intimated and discouraged by it, and might do better with another decent but slightly more 'sparkling' book on the topic, such as Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes

If you hope that Google AdWords is about "getting rich quick" rather than about doing a lot of meticulous, inventive and intelligent work, you are highly recommended to go through the 500 pages of this book. Get rich? Perhaps, if you do it right and have a relevant business to back up your effort. Quick? Well... not so much. This book is all the better for making no bones about that, but instead to jump right in with sound and clear advice and by explaining also the more abstract concepts behind the system. It doesn't just tell you what works, but it makes you understand why. Therefore, even experienced AdWords-advertisers will feel they gain new insights and expertise thanks to this book. Recommended!

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3 of 3 people found the following review helpful

Out of date 18 April 2011

By Guy Berresford

This is a good book, but unfortunately very out of date.
Adwords has changed so much since this book was published.

Buy it, but only if a new edition comes out.

Great Adwords Book 2 Jun 2010

By Mr. N. Kerr

I thoroughly recommend this book. I've been using Adwords for over 4 years now so I consider myself quite knowledgeable. However whilst reading the book I learned many new things and it also clarified things I thought I new. The book is very clear and well written and I particularly appreciated the chapter on Quality Score which debunks many of the myths that abound on the internet.