Adobe Analytics with SiteCatalyst Classroom in a Book (Cl... and over 2 million other books are available for Amazon Kindle . Learn more

Sign in to turn on 1-Click ordering.
Trade in Yours
For a 7.40 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading Adobe Analytics with SiteCatalyst Classroom in a Book on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Adobe Analytics with SiteCatalyst Classroom in a Book (Classroom in a Book (Adobe)) [Paperback]

Vidya Subramanian

RRP: 44.99
Price: 36.14 & FREE Delivery in the UK. Details
You Save: 8.85 (20%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 4 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it Saturday, 2 Aug.? Choose Express delivery at checkout. Details


Amazon Price New from Used from
Kindle Edition 33.75  
Paperback 36.14  
Trade In this Item for up to 7.40
Trade in Adobe Analytics with SiteCatalyst Classroom in a Book (Classroom in a Book (Adobe)) for an Amazon Gift Card of up to 7.40, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

23 May 2013 0321926935 978-0321926937 1
In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst.

Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Frequently Bought Together

Adobe Analytics with SiteCatalyst Classroom in a Book (Classroom in a Book (Adobe)) + The Adobe SiteCatalyst Handbook: An Insider's Guide
Buy the selected items together

Product details

More About the Author

Discover books, learn about writers, and more.

Product Description

About the Author

Vidya Subramanian is Senior Analytics Insights Manager at Intuit, where she is currently evangelizing and standardizing analytics practices. She has successfully architected SiteCatalyst & end-to-end analytics at Genworth Financial, a fortune 500 company. She has led SiteCatalyst training, and is a Certified Project Manager Professional, Certified Scrum Master & Adobe Certified Expert in SiteCatalyst.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  2 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Resource for every Digital Marketing Stakeholder 31 July 2013
By Marty Terbrack - CEO, Digital Marketing, Inc. - Published on
Format:Paperback|Verified Purchase
If you are anyway involved with digital marketing and your company leverages Adobe SiteCatalyst for web analytics then you should buy this book! It doesn't matter if you are a novice or a power user, the Adobe Analytics with SiteCatalyst Classroom in Book is unquestionably worth the money and time. Vidya does a great job of making the complex topics digestible for the non technical user. Most companies I consult with barely scratch the surface when it comes to leveraging the business value that SiteCatlyst can provide to improve the consumer experience and improve business results. It takes time with resources like this one to gain insight as to how to define, measure, analyze and improve performance with the confidence of a seasoned professional.

Marty Terbrack
CEO, Digital Marketing, Inc.
2 of 3 people found the following review helpful
3.0 out of 5 stars Beginners Only - Not for the intermediate user 4 Aug 2013
By Donna Schiffert - Published on
Format:Paperback|Verified Purchase
This book is oriented more towards the beginner. I was hoping for some tips and tricks but sadly there weren't many
Were these reviews helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category