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Adobe Analytics with SiteCatalyst Classroom in a Book (Classroom in a Book (Adobe)) [Paperback]

Vidya Subramanian

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Book Description

23 May 2013 0321926935 978-0321926937 1
In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst.

Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.



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Adobe Analytics with SiteCatalyst Classroom in a Book (Classroom in a Book (Adobe)) + The Adobe SiteCatalyst Handbook: An Insider's Guide
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Product Description

About the Author

Vidya Subramanian is Senior Analytics Insights Manager at Intuit, where she is currently evangelizing and standardizing analytics practices. She has successfully architected SiteCatalyst & end-to-end analytics at Genworth Financial, a fortune 500 company. She has led SiteCatalyst training, and is a Certified Project Manager Professional, Certified Scrum Master & Adobe Certified Expert in SiteCatalyst.



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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 4.0 out of 5 stars  2 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Resource for every Digital Marketing Stakeholder 31 July 2013
By Marty Terbrack - CEO, Digital Marketing, Inc. - Published on Amazon.com
Format:Paperback|Verified Purchase
If you are anyway involved with digital marketing and your company leverages Adobe SiteCatalyst for web analytics then you should buy this book! It doesn't matter if you are a novice or a power user, the Adobe Analytics with SiteCatalyst Classroom in Book is unquestionably worth the money and time. Vidya does a great job of making the complex topics digestible for the non technical user. Most companies I consult with barely scratch the surface when it comes to leveraging the business value that SiteCatlyst can provide to improve the consumer experience and improve business results. It takes time with resources like this one to gain insight as to how to define, measure, analyze and improve performance with the confidence of a seasoned professional.

Marty Terbrack
CEO, Digital Marketing, Inc.
2 of 3 people found the following review helpful
3.0 out of 5 stars Beginners Only - Not for the intermediate user 4 Aug 2013
By Donna Schiffert - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is oriented more towards the beginner. I was hoping for some tips and tricks but sadly there weren't many
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