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The Admirable Company: Why Corporate Reputation Matters So Much and What It Takes to Be Ranked Among the Best
 
 
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The Admirable Company: Why Corporate Reputation Matters So Much and What It Takes to Be Ranked Among the Best [Paperback]

Richard Brown , Paul Turner
4.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Paperback: 320 pages
  • Publisher: Profile Books (18 Dec 2008)
  • Language English
  • ISBN-10: 1846680867
  • ISBN-13: 978-1846680861
  • Product Dimensions: 23.1 x 15 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 808,628 in Books (See Top 100 in Books)

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Michael Brown
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Product Description

Book Description

A guide to how to get and stay ahead of the competition.

Product Description

In much the same way as Jim Collins did in Good to Great and Built to Last, Michael Brown and Paul Turner draw upon a wealth of detailed research in Britain, America and in other regions, to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years. Their research, not surprisingly, highlights the close link of being admired to being successful in terms of long-term shareholder value. But how much the different criteria affect how admired a firm is - and how successful it is - is extraordinarily revealing. This is a book with crucial lessons for anyone who wants their company to be a leader in its field - and to stay ahead of its competitors.

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4.0 out of 5 stars An analysis rather than a work, 10 Aug 2009
By 
Christian (UK) - See all my reviews
(VINE VOICE)   
This review is from: The Admirable Company: Why Corporate Reputation Matters So Much and What It Takes to Be Ranked Among the Best (Paperback)
The book is an analysis of how different companies have performed in certain surveys and why they have done so well. The work is well researched and certainly interesting with a wealth of statistics and information to back up the conclusions.

On the other side, it feels like there is a slightly blinkered approach to well known businesses, and the information is presented in a somewhat dry manner. This is not the most readable book.

Read this in collaboration with other books, not by itself for a rounded picture.
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