or
Sign in to turn on 1-Click ordering.
Trade in Yours
For a 2.41 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Addressing Customer Paradoxes in the Digital World [French] [Paperback]

Eric Falque , Sarah Jayne Williams

RRP: 25.99
Price: 22.52 & FREE Delivery in the UK. Details
You Save: 3.47 (13%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it Monday, 1 Sept.? Choose Express delivery at checkout. Details
Trade In this Item for up to 2.41
Trade in Addressing Customer Paradoxes in the Digital World for an Amazon Gift Card of up to 2.41, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

27 July 2012

The recent developments in the digital world are resulting in a shift in customer behaviour, which requires a perceptible change in gear. For instance, it is almost impossible nowadays to correctly identify a customer from multiple online profiles and identities.

There is today a significant challenge in ensuring that customer contacts are tailored and relevant while balancing the costs.

This book offers some suggestions and solutions as well as a prospective point of view.


Product details

  • Paperback
  • Publisher: Pearson Education France; 1 edition (27 July 2012)
  • Language: French
  • ISBN-10: 2744064882
  • ISBN-13: 978-2744064883
  • Product Dimensions: 20.8 x 14.6 x 1.8 cm
  • Amazon Bestsellers Rank: 1,704,964 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.

Product Description

About the Author

Eric Falque is the Firmwide Service Lines & Customer Management Leader at BearingPoint. As a consultant for nearly 20 years, he has led several global customer centric transformation projects. He is the author of several publications and the leader of the BearingPoint Institute, an International Research centre.

Sarah-Jayne Williams is a Director of Management Consulting at BearingPoint. She has been formerly awarded UK Marketing Consultant of the Year by the MCA and The Sunday Times.

 


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback