Review
"Gerry has helped us understand that the creative, strategic process necessary to successful business is systematic in nature. Gerry′s approach to business management is not made up of off–the–shelf, take–it–or–leave–it concepts and tools––it is a living method that can be put into the perspective of each business." —from the foreword by Bernard F. Brennan, chairman and CEO, Montgomery Ward
Product Description
Presents a wholistic approach that presents managers with a basic survival course that shows how to add value to an entire business, not just manage one′s own department.
Offers not just theoretical constructs but three practical, usable models. Model A examines the design, facilitation, and assessment of basic business and organizational processes. Model B explains how to initiate and manage innovation and change. Model C tells how to manage the shadow side of an institution: organizational politics, individual idiosyncracies, and corporate culture.
Shows how to integrate these models into a system that managers can use to identify, organize, and implement the best ideas emerging from today′s business and organization potential movement.