I am a fan of Tim Harford. His two previous books, The Undercover Economist and The Logic of Life are favourites of mine and this, his latest book, is possibly his best so far.
Much of what we read about the World in the media is ill-informed, inaccurate clap-trap. As an Economist, Tim Harford bases his observations upon measurable data which so often reveals that the way the World actually works, is very different from the way we think it works or the way we might want it to work.
This book is a bit different from the two that came before. It could be classed as a self-help book, in that it's central theme is that none of us are smart enough to know in advance what will succeed and what will fail and that the secret to a useful and satisfying life is to recognize this, be willing to conduct dumb experiments and accept that failure is all part of the game of life. If you don't experiment, you never fail, but then you can never win either. Successful people and organizations fail a lot, but when they will they do succeed, they do so in big ways.
The logic is tightly argued and examples are drawn from many topical examples, like the Iraq war, international aid programs and the banking crisis. Tim Harford's lucid, jargon free style coupled with his mastery of the topics and his central theme, provides fresh insight into why events unfolded as they did.
This is an easy and entertaining read that serves-up some valuable lessons to organizations and individuals alike.