From the Back Cover
Discover which keywords attract customers and make money Use your $25 Google AdWords credit to start boosting your bottom line today! What′s the good word? It′s AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit. Activate and manage an AdWords account Determine your market′s profitability Write and test your ads Measure ad results Choose the perfect keywords Keep your customers happy
About the Author
Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.